{"id":210990,"date":"2024-12-11T13:49:14","date_gmt":"2024-12-11T12:49:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=210990"},"modified":"2024-12-11T16:03:20","modified_gmt":"2024-12-11T15:03:20","slug":"pedro-deves-nombrado-director-de-growth-en-dia-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210990","title":{"rendered":"Pedro Deves, nombrado director de &#8216;growth&#8217; en Dia Espa\u00f1a"},"content":{"rendered":"<p><strong>La cadena espa\u00f1ola de supermercado Dia ha reforzado su comit\u00e9 de direcci\u00f3n con la incorporaci\u00f3n de Pedro Devesa como nuevo director de growth (crecimiento), un puesto reci\u00e9n creado para liderar el desarrollo de \u00e1reas como Experiencia de Cliente, Ecommerce y Marketing.<\/strong><\/p>\n<p>En este nuevo puesto, Pedro Devesa se encargar de\u00a0<strong>dirigir proyectos<\/strong>\u00a0clave que van desde la personalizaci\u00f3n de experiencias de cliente, basada en an\u00e1lisis avanzado de datos, hasta la optimizaci\u00f3n de campa\u00f1as de marketing multicanal.\u00a0Adem\u00e1s, Devesa liderar\u00e1 la\u00a0<strong>evoluci\u00f3n del ecommerce<\/strong>\u00a0de la ense\u00f1a, para consolidar la experiencia omnicanal.<\/p>\n<p>Devesa cuenta con m\u00e1s de 20 a\u00f1os de experiencia internacional en compa\u00f1\u00edas destacadas como\u00a0<strong>Procter &amp; Gamble y Worten,<\/strong>\u00a0adem\u00e1s de su paso por\u00a0<strong>Dia Portugal<\/strong>. Tiene conocimiento en an\u00e1lisis del consumidor, transformaci\u00f3n digital y desarrollo omnicanal.<\/p>\n<p>Es Licenciado en Ingenier\u00eda Civil por la Universidad de Lisboa, cuenta con varios cursos en Marketing y Digital Business, adem\u00e1s de un prestigioso MBA del INSEAD.<\/p>\n<p>En palabras de Ricardo \u00c1lvarez, CEO de Dia Espa\u00f1a, \u201c<strong>la incorporaci\u00f3n de Pedro Devesa supone un paso importante en nuestra estrategia de crecimiento<\/strong>. Su experiencia digital y enfoque en el cliente ser\u00e1n fundamentales para seguir avanzando en nuestro camino hacia una experiencia omnicanal completa\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el puesto de nueva creaci\u00f3n, el profesional liderar\u00e1 proyectos de \u00e1reas de ecommerce, experiencia de cliente y marketing.<\/p>\n","protected":false},"author":30,"featured_media":210991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-210990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pedro Deves, nombrado director de &#039;growth&#039; en Dia Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=210990\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pedro Deves, nombrado director de &#039;growth&#039; 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