{"id":210905,"date":"2024-12-10T12:29:48","date_gmt":"2024-12-10T11:29:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=210905"},"modified":"2024-12-10T16:09:24","modified_gmt":"2024-12-10T15:09:24","slug":"teads-y-vidaa-usa-amplian-su-acuerdo-global-de-ctv-a-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210905","title":{"rendered":"Teads y VIDAA USA ampl\u00edan su acuerdo global de CTV a Espa\u00f1a"},"content":{"rendered":"<p><strong>Teads, la plataforma global de medios, anuncia la ampliaci\u00f3n de su asociaci\u00f3n exclusiva con VIDAA USA, el sistema operativo de Smart TV utilizado por decenas de fabricantes de todo el mundo, entre ellos Hisense, Toshiba, Schneider, Loewe, Leica y Akai. <\/strong><\/p>\n<p>Adem\u00e1s de Espa\u00f1a, <strong>el acuerdo comprende EE. UU., Canad\u00e1 y 26 mercados m\u00e1s en Europa y APAC.<\/strong> En virtud de la ampliaci\u00f3n del acuerdo, Teads mantiene el acceso exclusivo a los espacios publicitarios nativos de CTV en la pantalla de inicio de VIDAA, lo que permite a los anunciantes acceder al primer impacto en decenas de millones de Smart TVs que tienen el sistema operativo de VIDAA en todo el mundo, incluidas las fabricadas por Hisense, Toshiba y m\u00e1s de 400 marcas m\u00e1s.<\/p>\n<p>Adem\u00e1s de esta ubicaci\u00f3n en la pantalla de inicio, <strong>Teads tambi\u00e9n obtiene acceso al inventario de v\u00eddeo del servicio en streaming VIDAA<\/strong> Channels de VIDAA. Esta colaboraci\u00f3n fortalece la capacidad de Teads para ofrecer a las marcas experiencias publicitarias de calidad en todas las pantallas.<\/p>\n<p>\u00abLa ampliaci\u00f3n de nuestra asociaci\u00f3n exclusiva con VIDAA nos permite respaldar a\u00fan m\u00e1s nuestra estrategia de CTV en Espa\u00f1a con una oferta que cierra la brecha entre lo digital y la televisi\u00f3n\u00bb, comenta <strong>Jeremy Arditi, co-CEO de Teads.<\/strong> \u00abNuestra oferta de CTV Native y Homescreen complementan nuestra orientaci\u00f3n hacia productos publicitarios innovadores. <strong>Estamos encantados de continuar ofreciendo cobertura de impacto a las marcas<\/strong> a trav\u00e9s de una de las plataformas de Smart TV l\u00edderes en el mundo\u00bb.<\/p>\n<p>El CEO de <strong>VIDAA USA<\/strong>, <strong>Guy Edri<\/strong>, a\u00f1ade: \u00abLa ampliaci\u00f3n del acuerdo con Teads refuerza el compromiso de VIDAA por promover el crecimiento sostenible para nuestra marca, el contenido y la publicidad. Al combinar la cobertura de nuestra plataforma en los hogares espa\u00f1oles con la experiencia de Teads en publicidad digital, <strong>estamos creando oportunidades para que las marcas interact\u00faen con sus audiencias\u00bb.\u00a0<\/strong><\/p>\n<p><strong>VIDAA cuenta con una amplia audiencia global a quienes retransmite m\u00e1s de dos mil millones de horas de contenido<\/strong> cada mes a trav\u00e9s de los principales proveedores de contenido globales y locales. Con cientos de socios de contenido locales e internacionales l\u00edderes en el mundo y compatibilidad con funciones como<strong> AirPlay 2, VIDAA Voice, VIDAA Art<\/strong>, as\u00ed como sus propias soluciones VIDAA Kids y VIDAA Channels, la plataforma permite a las marcas alcanzar audiencias diversas y una segmentaci\u00f3n geogr\u00e1fica precisa en dispositivos con tecnolog\u00eda VIDAA en todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta colaboraci\u00f3n fortalece la capacidad de Teads para ofrecer a las marcas experiencias publicitarias de calidad en todas las pantallas.<\/p>\n","protected":false},"author":10966,"featured_media":210913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[194],"class_list":["post-210905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teads y VIDAA USA ampl\u00edan su acuerdo global de CTV a Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Esta colaboraci\u00f3n fortalece la capacidad de Teads para ofrecer a las marcas experiencias publicitarias de calidad en todas las pantallas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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