{"id":210645,"date":"2024-12-03T09:44:40","date_gmt":"2024-12-03T08:44:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=210645"},"modified":"2024-12-03T17:15:45","modified_gmt":"2024-12-03T16:15:45","slug":"banco-santander-presenta-loudt-grupo-musical","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210645","title":{"rendered":"Banco Santander crea a LoudT, banda de m\u00fasica global nacida en TikTok"},"content":{"rendered":"<p><strong>Con el objetivo de impulsar a la Generaci\u00f3n Z a abrirse camino en el mundo de la m\u00fasica, Banco Santander lanz\u00f3 el pasado mes de julio una convocatoria para reclutar a talentos musicales de TikTok y unirlos para formar el primer grupo global nacido en el mundo digital. <\/strong><\/p>\n<p><strong>Omar Montes<\/strong> fue el encargado de presentar la idea y seleccionar a los cinco ganadores junto a artistas representantes de los siete pa\u00edses participantes. Estos embajadores locales fueron fundamentales para que la idea llegara a todo el mundo. En M\u00e9xico se cont\u00f3 con la popular estrella de pop <strong>Dulce Mar\u00eda<\/strong>, en Brasil la propuesta fue lanzada de la mano del rapero\u00a0 <strong>Xam\u00e3<\/strong>, en Portugal fue <strong>Pedro Gon\u00e7alves<\/strong>, en Argentina <strong>Tommy Mu\u00f1oz<\/strong>, en Chile <strong>Augusto Schuster<\/strong> y en Uruguay , el cantautor <strong>Facundo Balta<\/strong>.<\/p>\n<p>Los ganadores se anunciaron dos semanas despu\u00e9s de la convocatoria: <strong>Ser\u00edan Tejadaa de Espa\u00f1a, Yozi de M\u00e9xico, Guady de Uruguay, Onofre de Brasil y Amor4 de Argentina.<\/strong> Todos ellos se juntaron por primera vez en Barcelona, en el estudio de grabaci\u00f3n catal\u00e1n <strong>Angel Studio<\/strong> para tratar de componer juntos una canci\u00f3n y grabar un videoclip.<\/p>\n<p>En definitiva, el desaf\u00edo era reunir a cinco personas con culturas distintas y gustos musicales diferentes para componer una canci\u00f3n y rodar un videoclip. Adem\u00e1s, tambi\u00e9n pudieron trabajar en los cl\u00e1sicos estudios Metropol de Madrid donde han producido sus discos artistas como <strong>C Tangana, Sebasti\u00e1n Yatra o Aitana. <\/strong>Pasados unos d\u00edas, la banda, que decidi\u00f3 llamarse <strong>LoudT<\/strong>, consigui\u00f3 componer su primer single<strong> \u201cDime\u201d<\/strong>, que present\u00f3 al mundo hace unas semanas con un videoclip producido por <strong>White Horse, creadores de las famosas Gallery Sessions.<\/strong><\/p>\n<p><strong>Este v\u00eddeo lleva acumuladas m\u00e1s de tres millones de visitas en YouTube<\/strong> y ya cuenta con su propio baile en TikTok. Adem\u00e1s, todo el proceso de composici\u00f3n de la canci\u00f3n ha sido documentado en una pieza que ha sido publicada esta semana.<\/p>\n<p><strong>Desde Banco Santander afirman que \u201cLoudT tangibiliza la misi\u00f3n del banco de impulsar el gen creativo y colaborativo de la Generaci\u00f3n Z<\/strong> poniendo en el centro de su estrategia el talento joven para ayudar a mostrar lo mejor de esta generaci\u00f3n en redes sociales y ser veh\u00edculo y facilitador para que puedan progresar y dar ese primer paso para lograr todo lo que se propongan en la vida\u201d.<\/p>\n<p>Desde <strong>David Madrid<\/strong>, <strong>Jose Sancho<\/strong>, director creativo, afirma que \u201c<strong>ha sido una gran experiencia crear este videoclip junto a Banco Santander.<\/strong> [&#8230;] Hay mucha obsesi\u00f3n actualmente por conectar con la generaci\u00f3n Z, y creemos que este tipo de iniciativas son las que realmente lo consiguen. Cuando hay colaboraci\u00f3n entre marca y audiencia, el resultado funciona. El banco ha entendido sus necesidades, ha hablado su idioma para hacer entender que tiene un rol en la vida de estos j\u00f3venes\u201d, concluye.<\/p>\n<p><iframe title=\"LOUDT - &#039;Dime&#039; (Videoclip oficial) | LOUDER TOGETHER\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BmHFgxoWuh4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de esta iniciativa que comenz\u00f3 en julio era reunir a artistas de Espa\u00f1a, M\u00e9xico, Brasil, Uruguay y Argentina para formar a los nuevos miembros de una banda que conectara con la Generaci\u00f3n Z.<\/p>\n","protected":false},"author":10966,"featured_media":210646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,147],"class_list":["post-210645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banco Santander crea a LoudT, grupo musical salido de TikTok<\/title>\n<meta name=\"description\" content=\"El objetivo de esta iniciativa era reunir a artistas de Espa\u00f1a, M\u00e9xico, Brasil, Uruguay y Argentina para formar una banda que conectara con la Generaci\u00f3n Z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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