{"id":210617,"date":"2024-12-03T12:12:09","date_gmt":"2024-12-03T11:12:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=210617"},"modified":"2024-12-03T12:12:09","modified_gmt":"2024-12-03T11:12:09","slug":"torrons-vicens-presenta-campana-navidena","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210617","title":{"rendered":"Torrons Vicens presenta campa\u00f1a navide\u00f1a y consolida su expansi\u00f3n"},"content":{"rendered":"<p><strong><span style=\"font-family: georgia, palatino, serif;\">La agencia creativa independiente Bakery Group dise\u00f1\u00f3 el concepto creativo, el desarrollo estrat\u00e9gico y la producci\u00f3n integral de la nueva campa\u00f1a navide\u00f1a a nivel nacional que Torrons Vicens estren\u00f3 en televisi\u00f3n, OOH y digital.<\/span><\/strong><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\">Las campa\u00f1a tiene como eje central un\u00a0spot televisivo\u00a0protagonizado por\u00a0<strong>Albert Adri\u00e0, Jordi Roca, Quique Dacosta y \u00c1ngel Le\u00f3n<\/strong>, los cuatro prestigiosos chefs con estrellas michelin que han colaborado con la marca para crear una nueva l\u00ednea de turrones gourmet bajo el nombre de <strong>\u201cSinergia\u201d.<\/strong><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\">La campa\u00f1a tiene como objetivo consolidar la expansi\u00f3n de la marca destacando la innovaci\u00f3n y creatividad detr\u00e1s de cada producto, sin perder de vista la tradici\u00f3n artesanal que caracteriza a Torrons Vicens. <strong>La colaboraci\u00f3n con los chefs estrella michelin resalta el equilibrio entre la maestr\u00eda tradicional del turr\u00f3n y la innovaci\u00f3n culinaria<\/strong> de alto nivel, presentando una experiencia accesible para todos los amantes del dulce durante las fiestas navide\u00f1as.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\">En una sola jornada de trabajo, <strong>Bakery Group coordin\u00f3 tres sets simult\u00e1neos para maximizar la eficiencia y garantizar resultados de alta calidad<\/strong>: el rodaje del spot principal, las entrevistas con los chefs participantes y la creaci\u00f3n de contenidos en <em>slow motion<\/em> dise\u00f1ados especialmente para redes sociales.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"> Adem\u00e1s, se realiz\u00f3 un<em> shooting<\/em> fotogr\u00e1fico para completar el material promocional, asegurando una cobertura completa y alineada con los objetivos de la campa\u00f1a. <\/span><span style=\"font-family: georgia, palatino, serif;\"><strong>Esta creatividad integral refuerza el compromiso de Bakery Group<\/strong>, posicionando a <strong>Torrons Vicens<\/strong> como un referente en la fusi\u00f3n de tradici\u00f3n, innovaci\u00f3n y alta gastronom\u00eda.<\/span><\/p>\n<p><iframe title=\"Torrons Vicens lanza su nueva campa\u00f1a de Navidad\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wFzWZD4Unuc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa Bakery Group es la encargada del desarrollo integral de la campa\u00f1a, desde el concepto creativo hasta la producci\u00f3n y rodaje del spot.<\/p>\n","protected":false},"author":10966,"featured_media":210619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-210617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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