{"id":210606,"date":"2024-12-02T15:41:52","date_gmt":"2024-12-02T14:41:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=210606"},"modified":"2024-12-02T17:11:17","modified_gmt":"2024-12-02T16:11:17","slug":"thinketers-twic-potencian-influencers-television-otts","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210606","title":{"rendered":"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y en las OTT&#8217;s"},"content":{"rendered":"<p><strong>Thinketers y The Wolf Is Coming (TWIC) firman una alianza estrat\u00e9gica para potenciar el salto al \u00e1mbito televisivo de perfiles de influencers con reconocimiento en el mundo digital. <\/strong><\/p>\n<p>As\u00ed <strong>TWIC<\/strong>, que cuenta entre su cartera de representados perfiles tan reconocidos como<strong> Nuria Casas, Bonbonreich, Jonan Wiergo, David Callejo, Sareur, Alice Campello, Marta D\u00edaz o Xurxo Carre\u00f1o<\/strong>, entre otros, conf\u00eda en el<em> know how<\/em> de <strong>Thinketers<\/strong> en televisi\u00f3n, mercado en el cual lleva m\u00e1s de 20 a\u00f1os liderando estrategias y gestionando carreras de grandes rostros como <strong>Pilar Rubio o Alberto Chicot<\/strong>e, adem\u00e1s de creando y produciendo formatos propios para OTTs.<\/p>\n<p>El acuerdo entre las dos compa\u00f1\u00edas, adem\u00e1s, se extiende a este \u00faltimo \u00e1mbito donde el departamento de I+D de Formatos de<strong> Thinketers<\/strong> crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento en territorios de contenido en los que son referentes y que son, al ideados adhoc para los diferentes talentos, <strong>donde aprovechar sus dotes comunicativamismo tiempo, tendencia en el consumo de contenido<\/strong> por parte de la audiencia y demanda habitual por parte de las marcas a nivel de branded content.<\/p>\n<p>\u201cAgradezco a TWIC la confianza en nosotros y estamos muy confiados en la respuesta del mercado. Desde hace m\u00e1s de 20 a\u00f1os,<strong> Thinketers viene trabajando en la construcci\u00f3n de marcas personales de celebrities<\/strong>, gestionando sus carreras televisivas y trasvasando este reconocimiento offline a estrategias s\u00f3lidas de identidad digital, y fruto de este acuerdo hacemos a la inversa, potenciando el salto de perfiles nativos digitales a plataformas y cadena de televisi\u00f3n offline\u201d, afirma <strong>Garbi\u00f1e Abasolo<\/strong>, <em>founder<\/em> &amp; CEO de la agencia.<\/p>\n<p>Adem\u00e1s, <strong>Sebasti\u00e1n Gallego<\/strong>, responsable del \u00e1rea de talento de la agencia, declara que \u201cdesde la agencia asumimos este reto con muchas ganas e ilusi\u00f3n. P<strong>oco a poco vemos c\u00f3mo los influencers van abri\u00e9ndose camino en programas y formatos tanto de cadenas como de plataformas televisivas<\/strong> y ahora es el momento propicio para reforzar esa presencia y ampliarla a trav\u00e9s de formatos de contenido propios que creemos desde Thinketers\u201d.<\/p>\n<p>Por su parte,<strong> Mar\u00eda Cordero<\/strong>, CEO &amp; founder en <strong>The Wolf Is Coming (TWIC)<\/strong>, afirma que \u201cdesde TWIC buscamos aliarnos con los mejores partners especializados en diferentes \u00e1reas para <strong>poder ofrecer un servicio completo y del primer nivel a nuestros representados\u00bb.<\/strong><\/p>\n<p>Asumimos el reto de convertirnos en la mejor agencia de representaci\u00f3n del pa\u00eds fortaleciendo nuestros servicios confiando en profesionales referentes tan destacados como<strong> Thinketers<\/strong> en el \u00e1rea de TV\u201d. Los equipos de ambas agencias ya se encuentran definiendo estrategias personalizadas y <strong>explorando las v\u00edas \u00f3ptimas para dar visibilidad en televisi\u00f3n a los perfiles de influencers gestionados por TWIC<\/strong> con mayor potencial comunicativo y que destacan en territorios como lifestyle, foodie, humor, entretenimiento y cultura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.<\/p>\n","protected":false},"author":10966,"featured_media":210611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[148],"class_list":["post-210606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thinketers y TWIC potencian a los influencers en televisi\u00f3n y OTTs<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=210606\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y OTTs\" \/>\n<meta property=\"og:description\" content=\"Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=210606\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-02T14:41:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T16:11:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Thinketers-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y en las OTT&#8217;s\",\"datePublished\":\"2024-12-02T14:41:52+00:00\",\"dateModified\":\"2024-12-02T16:11:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Thinketers-1.jpg\",\"keywords\":[\"social media\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=210606\",\"name\":\"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y OTTs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Thinketers-1.jpg\",\"datePublished\":\"2024-12-02T14:41:52+00:00\",\"dateModified\":\"2024-12-02T16:11:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=210606\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Thinketers-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Thinketers-1.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Garbi\u00f1e Abasolo y Mar\u00eda Cordero, CEOs &amp; Founders de Thinketers y TWIC, respectivamente.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210606#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y en las OTT&#8217;s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y OTTs","description":"Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=210606","og_locale":"es_ES","og_type":"article","og_title":"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y OTTs","og_description":"Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.","og_url":"https:\/\/ipmark.com\/?p=210606","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-12-02T14:41:52+00:00","article_modified_time":"2024-12-02T16:11:17+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Thinketers-1.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=210606#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=210606"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y en las OTT&#8217;s","datePublished":"2024-12-02T14:41:52+00:00","dateModified":"2024-12-02T16:11:17+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=210606"},"wordCount":480,"image":{"@id":"https:\/\/ipmark.com\/?p=210606#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Thinketers-1.jpg","keywords":["social media"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=210606","url":"https:\/\/ipmark.com\/?p=210606","name":"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y OTTs","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=210606#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=210606#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Thinketers-1.jpg","datePublished":"2024-12-02T14:41:52+00:00","dateModified":"2024-12-02T16:11:17+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Adem\u00e1s, el departamento de I+D de Formatos de Thinketers crear\u00e1 y comercializar\u00e1 formatos propios de entretenimiento.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=210606#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=210606"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=210606#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Thinketers-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Thinketers-1.jpg","width":1140,"height":635,"caption":"Garbi\u00f1e Abasolo y Mar\u00eda Cordero, CEOs &amp; Founders de Thinketers y TWIC, respectivamente."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=210606#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Thinketers y TWIC potencian a los influencers en televisi\u00f3n y en las OTT&#8217;s"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/210606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210606"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/210606\/revisions"}],"predecessor-version":[{"id":210642,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/210606\/revisions\/210642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/210611"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}