{"id":210542,"date":"2024-11-29T09:18:40","date_gmt":"2024-11-29T08:18:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=210542"},"modified":"2024-11-29T14:25:46","modified_gmt":"2024-11-29T13:25:46","slug":"pazo-de-vilane-consolida-su-liderazgo-en-el-mercado-de-huevos-camperos-y-mermeladas-artesanales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210542","title":{"rendered":"Pazo de Vilane consolida su liderazgo en el mercado de huevos camperos y mermeladas artesanales"},"content":{"rendered":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div>\n<p>Bajo la direcci\u00f3n de Nuria Varela-Portas, Pazo de Vilane ha destacado por su <strong>contribuci\u00f3n al empleo femenino en el medio rural, convirti\u00e9ndose en un modelo de emprendimiento y sostenibilidad<\/strong>. \u201cLa trayectoria de Pazo de Vilane no solo ha impactado en el \u00e1mbito empresarial, sino que tambi\u00e9n ha inspirado a otras iniciativas rurales y ha promovido el empleo en la comarca\u201d, se\u00f1al\u00f3 Varela-Portas.<\/p>\n<p>La estrategia de comunicaci\u00f3n, detr\u00e1s de la que est\u00e1 la agencia Biggers, se centr\u00f3 en los valores \u00fanicos de la empresa, desarrollando una narrativa aut\u00e9ntica y atractiva. Los ejes fundamentales incluyeron el emprendimiento femenino, la responsabilidad social corporativa, la calidad gastron\u00f3mica y la recuperaci\u00f3n del patrimonio rural. Esta visi\u00f3n permiti\u00f3 lograr <strong>m\u00e1s de 700 impactos medi\u00e1ticos en medios locales, nacionales y especializados<\/strong>, posicionando a la marca como un referente en el sector alimentario.<\/p>\n<p>En redes sociales, Pazo de Vilane ha construido <strong>una comunidad de m\u00e1s de 39.000 seguidores<\/strong> con un alto nivel de engagement. La renovaci\u00f3n de su p\u00e1gina web en 2017 y la creaci\u00f3n de un canal de YouTube han permitido mostrar de manera transparente su proceso de producci\u00f3n y compromiso con el bienestar animal y el medio ambiente.<\/p>\n<p><strong>Durante la pandemia de 2020, Pazo de Vilane intensific\u00f3 su comunicaci\u00f3n online<\/strong>, lo que permiti\u00f3 fortalecer la relaci\u00f3n con los consumidores y expandir su modelo de negocio integrando nuevas granjas locales, marcando un crecimiento exponencial en ventas.<\/p>\n<p>Una de las iniciativas destacadas es <strong>el proyecto \u201c1 idea, 1 \u00e1rbol\u201d, que invita a los consumidores a proponer ideas para reutilizar sus cajas de huevos, plantando un \u00e1rbol por cada idea recibida.<\/strong> En su 11\u00aa edici\u00f3n, este programa ha contribuido a la reforestaci\u00f3n de zonas verdes y ha reforzado el v\u00ednculo emocional con los consumidores.<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"abd4c687-6387-4443-af2b-50113b2f4eac\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pazo de Vilane, empresa familiar gallega pionera en la producci\u00f3n de huevos camperos y mermeladas artesanales, ha consolidado su liderazgo en el mercado espa\u00f1ol con una estrategia de comunicaci\u00f3n basada en valores y calidad ha sido fundamental para su \u00e9xito.<\/p>\n","protected":false},"author":14,"featured_media":210544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-210542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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