{"id":210510,"date":"2024-11-29T11:50:52","date_gmt":"2024-11-29T10:50:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=210510"},"modified":"2024-11-29T13:57:14","modified_gmt":"2024-11-29T12:57:14","slug":"kantar-refuerza-su-union-con-liveramp-para-datos-de-comprador-mas-precisos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210510","title":{"rendered":"Kantar refuerza su uni\u00f3n con LiveRamp para datos de comprador m\u00e1s precisos"},"content":{"rendered":"<p><strong>La firma de investigaci\u00f3n Kantar y la plataforma de datos LiveRamp han anunciado la ampliaci\u00f3n de su acuerdo para ofrecer a los anunciantes acceso a los insights de consumidor de los que dispone la primera para complementar los obtenidos por los anunciantes en sus CRM y segmentar de forma mucho m\u00e1s precisa.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado ambas compa\u00f1\u00edas, este nuevo acuerdo permite a los anunciantes acceder a segmentos de comprador de Kantar a trav\u00e9s de plataformas del lado de la demanda (DSP) y en LiveRamp Save Haven clean room, y aumentar as\u00ed los insights de sus plataformas de CRM, crear y definir sus propias audiencias y activarlas mediante el modelo de audiencias lookalike de LiveRamp.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta nueva colaboraci\u00f3n con LiveRamp crea nuevas oportunidades para optimizar inversiones de medios y segmentar de forma m\u00e1s acertada e interactuar con los consumidores adecuados\u201d, ha explicado <strong>Natalie Babbage<\/strong>, <em>global media director<\/em> de <strong>Kantar Worldpanel.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La tecnolog\u00eda de LiveRamp dar\u00e1 a las marcas, a\u00f1ade <strong>Sylvain Dupuis<\/strong>, <em>head of data &amp; analytics<\/em> de <strong>LiveRamp<\/strong>, \u201cacceso a los segmentos de Kantar para una informaci\u00f3n profunda del comportamiento del consumidor en un ecosistema m\u00e1s seguro y robusto que cumple con las regulaciones de protecci\u00f3n de datos\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta nueva oferta<strong> ya est\u00e1 disponible en Espa\u00f1a, Reino Unido, Francia y Brasil<\/strong> y complementado con los productos Lift y Profiles de Kantar, ofrece audiencias de consumidores predefinidas que tienen una fuerte intenci\u00f3n de compra en diferentes sectores o atributos de perfil espec\u00edficos en una variedad de categor\u00edas, a\u00f1aden.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este nuevo acuerdo permite a los anunciantes acceder a segmentos de comprador de Kantar a trav\u00e9s de plataformas del lado de la demanda (DSP) y en LiveRamp Save Haven clean room, y aumentar as\u00ed los insights de sus plataformas de CRM. <\/p>\n","protected":false},"author":29,"featured_media":210512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2226,50],"class_list":["post-210510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kantar refuerza su uni\u00f3n con LiveRamp para datos de comprador m\u00e1s precisos<\/title>\n<meta name=\"description\" content=\"Este nuevo acuerdo permite a los anunciantes acceder a segmentos de comprador de Kantar a trav\u00e9s de DSP y en LiveRamp Save Haven clean room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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