{"id":210396,"date":"2024-11-28T11:44:29","date_gmt":"2024-11-28T10:44:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=210396"},"modified":"2024-11-28T14:15:18","modified_gmt":"2024-11-28T13:15:18","slug":"t20-one-reune-mas-200-asistentes-new-ways-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210396","title":{"rendered":"t2\u00f3 ONE re\u00fane a m\u00e1s de 200 asistentes en el New Ways of Marketing"},"content":{"rendered":"<p><strong>t2\u00f3 ONE, socio global en soluciones de marketing en el mundo de la tecnolog\u00eda, los datos y la activaci\u00f3n de medios, con operaciones en el sur de Europa, Latinoam\u00e9rica, USA y Canad\u00e1, present\u00f3 su segunda edici\u00f3n en Espa\u00f1a del encuentro profesional New Ways of Marketing. <\/strong><\/p>\n<p>Este a\u00f1o, <strong>la Real F\u00e1brica de Tapices fue testigo el pasado 12 de noviembre<\/strong> de este evento que analiz\u00f3 las principales oportunidades en los entornos del <strong>MultiSearch<\/strong>, <strong>el New Audiovisual<\/strong>, la activaci\u00f3n del primer <strong>Party Data<\/strong> y el impacto de negocio generado por la inteligencia artificial.<\/p>\n<p><strong>New Ways of Marketing 2024<\/strong> reuni\u00f3 a m\u00e1s de 200 l\u00edderes del sector que fueron testigos de los interesantes debates que t2\u00f3 ONE canaliz\u00f3 a trav\u00e9s de distintas mesas redondas junto a profesionales de compa\u00f1\u00edas internacionales como <strong>Microsoft, Google, LG Consumer Electronics, IFEMA; Bizum, KFC, Palladium Hotel Group, Luzia y Fluzo<\/strong> entre otros; y junto a marcas que forman parte del grupo t2\u00f3 ONE como <strong>Xeerpa, OnTop Media y FiT.<\/strong><\/p>\n<p>A lo largo de las distintas sesiones se debati\u00f3 sobre la profunda transformaci\u00f3n en la que se encuentra inmersa la industria del marketing y la publicidad que, impulsada por cambios en los nuevos procesos de b\u00fasqueda de informaci\u00f3n e influenciada por <strong>el gran impacto de la tecnolog\u00eda y la innovaci\u00f3n<\/strong>, <strong>debe aprender a capturar la atenci\u00f3n del consumidor<\/strong> desde la responsabilidad y la eficiencia.<\/p>\n<p>Adem\u00e1s, tambi\u00e9n se profundiz\u00f3 en el equilibrio entre la personalizaci\u00f3n y la privacidad, as\u00ed como en el impacto de la IA en la generaci\u00f3n de negocio. \u201cVivimos momentos apasionantes en la industria publicitaria y del marketing, con enormes retos y grandes oportunidades. En este entorno de alta complejidad, las marcas deben apostar por partners como<strong> t2\u00f3 ONE<\/strong> que ofrecen soluciones integrales de marketing y publicidad 360\u201d, declara\u00a0 <strong>Javier Fern\u00e1ndez Saavedra<\/strong>, global general manager de<strong> t2\u00f3 ONE.<\/strong><\/p>\n<p>Por su parte, <strong>\u00d3scar Alonso<\/strong>, CEO y co-founder de<strong> t2\u00f3 ONE<\/strong>, a\u00f1ade que \u201ces un placer contar con la presencia y las reflexiones de tantos clientes y partners. En un a\u00f1o como el actual en el que cumplimos 20 a\u00f1os como empresa, <strong>t2\u00f3 ONE reafirma nuestro compromiso hacia nuestros clientes de generar impacto de negocio en todo lo que hacemos\u201d.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los asistentes debatieron sobre la transformaci\u00f3n en la que se encuentra inmersa el sector y los principales retos en materia de innovaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":210401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398],"class_list":["post-210396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>t2\u00f3 ONE re\u00fane a m\u00e1s de 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