{"id":210368,"date":"2024-11-27T14:46:02","date_gmt":"2024-11-27T13:46:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=210368"},"modified":"2024-11-27T14:47:46","modified_gmt":"2024-11-27T13:47:46","slug":"los-cmos-se-preparan-para-2025-inteligencia-artificial-liderazgo-creativo-y-empatia-marcan-la-agenda","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210368","title":{"rendered":"Los CMOs preparan 2025: inteligencia artificial, liderazgo creativo y empat\u00eda marcan la agenda"},"content":{"rendered":"<p>El <strong>CMO Barometer 2025<\/strong>, realizado por <strong>Serviceplan Group<\/strong> y la <strong>Universidad de St. Gallen<\/strong>, ha revelado las estrategias y expectativas de los responsables de marketing a escala global. A trav\u00e9s de entrevistas a 835 CMOs de <strong>11 pa\u00edses<\/strong>, el estudio destaca el papel central de la <strong>inteligencia artificial (IA)<\/strong> y la <strong>automatizaci\u00f3n<\/strong> en la estrategia de marketing para el pr\u00f3ximo a\u00f1o.<\/p>\n<p>En general, los CMOs anticipan nuevos caminos hacia la eficiencia en 2025. \u00abLos hallazgos son impactantes: los CMOs est\u00e1n bajo una tremenda presi\u00f3n para obtener mejores resultados con presupuestos m\u00e1s reducidos. Las soluciones basadas en IA son un resultado natural de esta b\u00fasqueda de eficiencia, afirma Florian Haller, CEO de Serviceplan Group, que a\u00f1ade lo siguiente: \u00ab<strong>Es esencial que maximicemos el potencial de la IA m\u00e1s all\u00e1 de la eficiencia y exploramos su papel como herramienta creativa e inspiradora<\/strong>\u00ab.<\/p>\n<p>En el mercado espa\u00f1ol, \u00abla hiperpersonalizaci\u00f3n, habilitada por la IA, supondr\u00e1 un cambio radical tanto en los sectores B2C como B2B, explica <strong>Lorena Mercedes, directora senior de marketing en Salesforce Iberia<\/strong>.<\/p>\n<h3><strong>Desaf\u00edos econ\u00f3micos<\/strong><\/h3>\n<p>A pesar de los desaf\u00edos econ\u00f3micos, los CMOs se muestran optimistas respecto a la implementaci\u00f3n de tecnolog\u00edas avanzadas, con <strong>el 48%<\/strong> de los encuestados poniendo el foco en la citada automatizaci\u00f3n del marketing como la principal prioridad. En cuanto a los presupuestos, la mayor\u00eda (51%) de los encuestados prev\u00e9 una estabilidad, aunque con una ligera tendencia hacia la reducci\u00f3n, especialmente en mercados como <strong>Alemania<\/strong> y <strong>Austria<\/strong>, mientras que <strong>Pa\u00edses Bajos<\/strong> y los <strong>Emiratos \u00c1rabes Unidos<\/strong> se muestran m\u00e1s optimistas.<\/p>\n<h3>Los tres superpoderes esenciales<\/h3>\n<p>En cuanto a las <strong>habilidades de liderazgo<\/strong>, el estudio revela que l<strong>a capacidad para construir equipos s\u00f3lidos y la empat\u00eda son fundamentales para manejar el panorama cambiante<\/strong>. El <strong>38%<\/strong> de los CMOs destaca la importancia de estas competencias para enfrentar la transformaci\u00f3n tecnol\u00f3gica y las expectativas crecientes de los consumidores.<\/p>\n<p>En este sentido, en el estudio se habla de <strong>los \u00abtres superpoderes esenciales\u00bb para los CMOs en 2025<\/strong>: habilidades anal\u00edticas para interpretar los datos de los clientes, liderazgo creativo para mantener la agilidad antes los r\u00e1pidos cambios y empat\u00eda para comprender tanto los datos como las se\u00f1ales emocionales en el comportamiento del consumidor.<\/p>\n<p>En este contexto, las <strong>agencias <\/strong>se presentan como socios estrat\u00e9gicos clave, con un <strong>71%<\/strong> de los CMOs exigiendo ideas creativas e innovadoras para abordar los nuevos retos. La colaboraci\u00f3n con agencias ser\u00e1 crucial para aprovechar el potencial de la IA y fomentar soluciones disruptivas.<\/p>\n<p>En definitiva, los <strong>CMOs<\/strong> de todo el mundo se est\u00e1n preparando para un 2025 dominado por la <strong>tecnolog\u00eda<\/strong> y la necesidad de mantenerse \u00e1giles y creativos, con la <strong>IA<\/strong> y el <strong>liderazgo<\/strong> como pilares fundamentales para afrontar los desaf\u00edos que vienen.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante la incertidumbre econ\u00f3mica, los CMOs se preparan para usar la IA como una herramienta para mejorar la eficiencia y optimizar los procesos, apuntando especialmente a la hiperpersonalizaci\u00f3n en el marketing B2C y B2B.<\/p>\n","protected":false},"author":14,"featured_media":210374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-210368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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