{"id":210359,"date":"2024-11-27T16:44:11","date_gmt":"2024-11-27T15:44:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=210359"},"modified":"2024-11-27T16:44:11","modified_gmt":"2024-11-27T15:44:11","slug":"cerca-60-marcas-moda-conectan-mas-generacion-z","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210359","title":{"rendered":"Cerca del 60% de las marcas de moda conectan m\u00e1s con la Generaci\u00f3n Z"},"content":{"rendered":"<p><strong>En medio de esa necesidad por conectar con los j\u00f3venes para que se sientan atra\u00eddos por los productos, cerca del 60% de las empresas que m\u00e1s conectan con la Generaci\u00f3n Z pertenecen a la industria de la moda.<\/strong><\/p>\n<p>Este dato se refleja en la segunda edici\u00f3n de<strong> la &#8216;Gu\u00eda para conectar con la Generaci\u00f3n Z&#8217;<\/strong>, realizada por<strong> IAB Spain<\/strong> en colaboraci\u00f3n con <strong>Mazinn.<\/strong> En dicho contenido se establece que entre las 10 marcas que son afines a los gustos y necesidades de los j\u00f3venes, siete marcas son espa\u00f1olas.<\/p>\n<p>Se trata de <strong>Zara e Inditex, Nude Proyect, Milfshakes,Scuffers, Fake Gods y Mango.<\/strong> As\u00ed es como la moda cala hondo en la Generaci\u00f3n Z, especialmente entre el rango que abarca de los 25 a los 29 a\u00f1os. No obstante, los deportes, viajes, m\u00fasica, el sector de la belleza y los foodies tambi\u00e9n ocupan resultan de inter\u00e9s para esta parte del p\u00fablico.<\/p>\n<p>Tal y como recoge la gu\u00eda de<strong> IAB Spain<\/strong>, la personalidad y la autenticidad de las marcas son factores clave para conseguir la captaci\u00f3n y el impacto deseado entre la Generaci\u00f3n Z. Adem\u00e1s,<strong> el 3,6 sobre cinco de los zetas consideran fundamental el apoyo a causas sociales y medioambientales.<\/strong> Por ende, las marcas deben tener en cuenta una serie de palancas e iniciativas para atraer a un p\u00fablico cada vez m\u00e1s exigente que busca la personalizaci\u00f3n, y tambi\u00e9n, las experiencias inmersivas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 3,6 sobre cinco de los zetas consideran fundamental el apoyo a causas sociales y medioambientales.<\/p>\n","protected":false},"author":10966,"featured_media":210388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2226],"class_list":["post-210359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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