{"id":210328,"date":"2024-11-27T12:36:28","date_gmt":"2024-11-27T11:36:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=210328"},"modified":"2024-11-27T14:54:04","modified_gmt":"2024-11-27T13:54:04","slug":"fontaneda-lanza-campana-prioriza-sostenibilidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210328","title":{"rendered":"Fontaneda lanza una campa\u00f1a en la que prioriza la sostenibilidad"},"content":{"rendered":"<p><strong>Fontaneda lanza una nueva campa\u00f1a en la que evoca el sabor del cari\u00f1o en cada desayuno y merienda, subrayando, a su vez, el compromiso de la marca por un abastecimiento de trigo local m\u00e1s sostenible, cultivado a trav\u00e9s del programa de Mondel\u0113z International, Harmony.<\/strong><\/p>\n<p>Con esta nueva campa\u00f1a, <strong>Fontaneda presenta tres nuevos anuncios que pueden verse en televisi\u00f3n y <\/strong><strong>en soportes digitales para sus marcas<\/strong>, Fontaneda La Buena Mar\u00eda y Fontaneda Finas, as\u00ed como para su \u00faltimo lanzamiento, Fontaneda Finas Barquillos.<\/p>\n<p>La agencia creativa\u00a0 que est\u00e1 detr\u00e1s de esta campa\u00f1a ha sido <strong>Publicis Espa\u00f1a<\/strong> y para los packs <strong>Columna.<\/strong> Mientras tanto, <strong>Marco Agency<\/strong> se ha encargado de la estrategia de medios. <strong>Estos anuncios de Fontaneda no solo capturan el sabor \u00fanico de los productos de la marca, sino el viaje y el esmero con el que se producen<\/strong>, reflejando la dedicaci\u00f3n, el cuidado y el cari\u00f1o que se emplea en cada detalle del proceso de elaboraci\u00f3n de sus galletas, y el papel que estas desempe\u00f1an en la vida cotidiana de sus consumidores.<\/p>\n<p>\u201cEn Fontaneda, cada galleta es el resultado de un proceso cuidadoso, desde la selecci\u00f3n de los ingredientes hasta el mimo con el que se hornean, garantizando que cada producto llegue con todo su sabor y calidad a los hogares espa\u00f1oles [&#8230;]\u00bb, afirma <strong>Alejandro Navarro<\/strong>, <em>senior brand manager<\/em> de Bakery en <strong>Mondel\u0113z Espa\u00f1a.<\/strong><\/p>\n<p>Asimismo, en el coraz\u00f3n de esta campa\u00f1a se encuentran los nuevos dise\u00f1os de los packs, que elevan la identidad visual de <strong>Fontaneda<\/strong> en todo su portafolio, y reflejan su compromiso con el medioambiente y con las familias que la eligen cada d\u00eda.<strong> Los nuevos packs en el porfolio de la marca ya est\u00e1n disponibles en diferentes puntos de venta del pa\u00eds.<\/strong><\/p>\n<p>Desde 2011,<strong> Fontaneda es la marca que abandera Harmony en Espa\u00f1a<\/strong>, un proyecto pionero iniciado en 2008 por <strong>Mondel\u0113z en Francia<\/strong> cuyo prop\u00f3sito es fomentar pr\u00e1cticas agr\u00edcolas sostenibles que favorezcan la conservaci\u00f3n de la biodiversidad.<\/p>\n<p>Este enfoque hacia una cadena de suministro m\u00e1s integrada no solo engloba la calidad de los ingredientes, sino tambi\u00e9n el respeto por el medioambiente. <strong>Harmony se ha consolidado como un programa clave par<\/strong>a <strong>Mondel\u0113z<\/strong> y ha sido reconocido por promover la protecci\u00f3n medioambiental en diversos pa\u00edses de Europa, entre otros, por ejemplo, en Espa\u00f1a en <strong>los Premios InnovaCci\u00f3n 2020 organizados por Promarca.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"LA BUENA MAR\u00cdA FONTANEDA , EL SABOR DEL CARI\u00d1O\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QDY9xZqD7_g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de galletas de Mondel\u0113z contin\u00faa con su apuesta por un abastecimiento de trigo local m\u00e1s sostenible a trav\u00e9s del programa Harmony.<\/p>\n","protected":false},"author":10966,"featured_media":210338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-210328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fontaneda lanza una campa\u00f1a en la que prioriza la sostenibilidad<\/title>\n<meta name=\"description\" content=\"La marca de galletas de Mondel\u0113z contin\u00faa con su apuesta por un abastecimiento de trigo local m\u00e1s sostenible a trav\u00e9s del programa Harmony.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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