{"id":210161,"date":"2024-11-25T12:56:46","date_gmt":"2024-11-25T11:56:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=210161"},"modified":"2024-11-25T14:35:45","modified_gmt":"2024-11-25T13:35:45","slug":"gonzalo-lopez-customer-engagement-data-strategy-director-mrm","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210161","title":{"rendered":"Gonzalo L\u00f3pez, &#8216;customer engagemet &#038; data strategy director&#8217; de MRM"},"content":{"rendered":"<p><strong>MRM, la agencia de marketing relacional de McCann Worldgroup anuncia la incorporaci\u00f3n de Gonzalo L\u00f3pez como <em>customer engagement &amp; data strategy director<\/em>, puesto de nueva creaci\u00f3n dentro de la estructura de la compa\u00f1\u00eda.<\/strong><\/p>\n<p>Desde su cargo, <strong>Gonzalo L\u00f3pez<\/strong> reportar\u00e1 de forma directa a <strong>Francisco Guti\u00e9rrez Villaverde<\/strong>, <em>chief technology &amp; data officer<\/em> de la agencia. L\u00f3pez se suma al proyecto de MRM aportando una contrastada experiencia en la implementaci\u00f3n de estrategias y el dise\u00f1o de experiencias, cimentadas en un profundo conocimiento del consumidor.<\/p>\n<p>L\u00f3pez procede de <strong>Philip Morris Espa\u00f1a<\/strong>, donde lider\u00f3 importantes proyectos con foco en la adquisici\u00f3n y fidelizaci\u00f3n de clientes en el \u00e1mbito de <em>digital &amp; consumer experienc<\/em>e para la marca <strong>IQOS<\/strong>, brindando soporte al mercado de Espa\u00f1a y Portugal.<\/p>\n<p>Anteriormente,\u00a0 <strong>Gonzalo L\u00f3pez trabaj\u00f3 en VML<\/strong> como director de estrategia y an\u00e1lisis digital, dise\u00f1ando e implementando estrategias innovadoras de CRM y activaci\u00f3n de datos para clientes de renombre como <strong>Microsoft, Heineken, Nokia, Iberia, BBVA, General Optica, Cetelem, Naturgy, Novartis, Ford, Adidas, Movistar, Samsung y GSK<\/strong>, entre otros.<\/p>\n<p>Su liderazgo en la agencia ayud\u00f3 a establecer competencias avanzadas de an\u00e1lisis digital y a desarrollar estrategias multicanal eficaces.<strong> Su trayectoria profesional tambi\u00e9n discurre por compa\u00f1\u00edas como Microsoft, Multiplica y FON<\/strong> en las que ocup\u00f3 posiciones de diversa responsabilidad en el \u00e1mbito de la comunicaci\u00f3n, CRM, consultor\u00eda, y anal\u00edtica digital.<\/p>\n<p>En relaci\u00f3n a este fichaje<em>,<\/em> <strong>Francisco Gonz\u00e1lez Villaverde<\/strong> comenta:<em> \u201c<\/em>Conf\u00edo plenamente en el<br \/>\n<em>expertise<\/em> de Gonzalo para liderar este equipo. He tenido el placer de trabajar con \u00e9l en el pasado y se<br \/>\nque es una apuesta segura.<strong> Su experiencia en la creaci\u00f3n de estrategias<\/strong> y su profunda comprensi\u00f3n del comportamiento y las necesidades del consumidor basada en datos, nos permitir\u00e1n <strong>crear experiencias \u00fanicas y personalizadas<\/strong> que permitan a las marcas construir relaciones duraderas con sus clientes.<\/p>\n<p>Por su parte, <strong>Gonzalo L\u00f3pez<\/strong> afirma: <strong>\u201cEs un verdadero privilegio unirme a MRM, una agencia de marketing digital y relacional<\/strong> tanto en Espa\u00f1a como a nivel mundial. Estoy profundamente ilusionado por la oportunidad de aportar mi visi\u00f3n estrat\u00e9gica y elevar a\u00fan m\u00e1s el grado de innovaci\u00f3n en proyectos que integran de manera unificada la experiencia del consumidor, la tecnolog\u00eda y los datos. El talento de los equipos es realmente inspirador, y <strong>estoy convencido de que juntos alcanzaremos nuevas metas<\/strong> y sumaremos \u00e9xitos que contribuir\u00e1n al continuo crecimiento de la organizaci\u00f3n.\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gonzalo L\u00f3pez reportar\u00e1 de forma directa a Francisco Guti\u00e9rrez Villaverde, &#8216;chief technology &#038; data officer&#8217; de la agencia.<\/p>\n","protected":false},"author":10966,"featured_media":210171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-210161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gonzalo L\u00f3pez, &#039;customer engagemet &amp; 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