{"id":210153,"date":"2024-11-25T10:25:17","date_gmt":"2024-11-25T09:25:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=210153"},"modified":"2024-11-25T14:39:48","modified_gmt":"2024-11-25T13:39:48","slug":"bmw-real-madrid-cf-lanza-bmw-i4","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210153","title":{"rendered":"BMW y Real Madrid C.F presentan el BMW i4 en una campa\u00f1a internacional"},"content":{"rendered":"<p><strong>BMW lanza junto al Real Madrid C.F una campa\u00f1a internacional con una estrategia multicanal para conectar con la audiencia de la marca y presentar el BMW i4.<\/strong><\/p>\n<p>Bajo el t\u00edtulo <strong>&#8216;Driven by Real Energy&#8217;<\/strong>, esta campa\u00f1a pone a exposici\u00f3n un veh\u00edculo el\u00e9ctrico formado por una tecnolog\u00eda innovadora con valores como la excelencia, la pasi\u00f3n y el liderazgo<strong>. Su enfoque no es \u00fanicamente relevante para los fans del Real Madrid C.F<\/strong>, sino para todos los consumidores que quieran hacerse con este modelo de BMW.<\/p>\n<p><strong>La agencia creativa Tango est\u00e1 detr\u00e1s de esta campa\u00f1a promovida por una estrategia multicanal<\/strong> para maximizar el impacto del lanzamiento del BMW i4 en Europa. De este modo, &#8216;Driven by Real Energy&#8217; salt\u00f3 a las redes sociales y las plataformas digitales de varios pa\u00edses europeos con un spot que ilustra el nuevo BMW el\u00e9ctrico, pero tambi\u00e9n a los jugadores del Real Madrid C.F.<\/p>\n<p>Con un contenido para redes sociales basado en la autonom\u00eda, la conectividad y el dise\u00f1o deportivo,<strong> esta campa\u00f1a refuerza los valores compartidos de ambas marcas<\/strong> y se elabor\u00f3 en cuatro sets simult\u00e1neos que capturaron la esencia de la tecnolog\u00eda con una est\u00e9tica casi cinematogr\u00e1fica. El objetivo era claro: Transformar la energ\u00eda y demostrar las cualidades del <strong>BMW i4.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"BMWxREALMADRID Spot &quot;Driven by Real Energy&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9ovHXhkvDt4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa Tango est\u00e1 detr\u00e1s de esta campa\u00f1a promovida por una estrategia multicanal para maximizar su impacto.<\/p>\n","protected":false},"author":10966,"featured_media":210154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-210153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW y Real Madrid C.F lanzan el BMW i4<\/title>\n<meta name=\"description\" content=\"La agencia creativa Tango est\u00e1 detr\u00e1s de esta campa\u00f1a promovida por una estrategia multicanal que maximiza el impacto del spot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=210153\" \/>\n<meta property=\"og:locale\" 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