{"id":210129,"date":"2024-11-22T13:36:33","date_gmt":"2024-11-22T12:36:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=210129"},"modified":"2024-11-22T13:55:09","modified_gmt":"2024-11-22T12:55:09","slug":"bp-invita-de-aqui-pa-alla-campana-creada-vml","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210129","title":{"rendered":"BP. &#8216;De aqu\u00ed p\u2019all\u00e1 &#8216;en su nueva campa\u00f1a creada por VML"},"content":{"rendered":"<p><strong>La campa\u00f1a, desarrollada por la agencia VML, se ha trabajado situando a las personas en el centro, con un claro objetivo de tangibilizar los beneficios de BP Ultimate en el d\u00eda a d\u00eda: no es tanto que el carburante te permita conducir hasta 840 kil\u00f3metros m\u00e1s, como lo que puedes hacer con esos kil\u00f3metros. <\/strong><\/p>\n<p><strong>De ah\u00ed nace &#8216;de aqu\u00ed p\u2019all\u00e1&#8217;, un concepto que es, en s\u00ed mismo, la expresi\u00f3n de un insight muy local. <\/strong>\u201cEs una suerte poder trabajar con una marca que apuesta por lo local, por construir un territorio, tono y lenguaje propios y que quiere conectar desde la emoci\u00f3n y el humor para llegar a la gente\u201d, comenta <strong>Adri\u00e1n R\u00edos<\/strong>, director creativo ejecutivo en<strong> VML.<\/strong><\/p>\n<p>La calidad BP est\u00e1 presente en todo lo que desarrolla la marca, persiguiendo de esta manera que <strong>sus clientes sientan ese valor a\u00f1adido desde cualquier punto de contacto<\/strong>, ya sea m\u00e1s experiencial o de producto, como es el caso de <strong>BP Ultimate.<\/strong><\/p>\n<p>Seg\u00fan <strong>Cristina Brosed<\/strong>, <em>Spain brand and communications lead<\/em> en<strong> BP<\/strong>, \u201celegir un combustible de calidad es clave para un mejor rendimiento de tu coche. Los carburantes que tenemos en bp con tecnolog\u00eda Active eliminan la suciedad del motor desde el primer dep\u00f3sito, ayudando a que el coche funcione de manera m\u00e1s eficiente en todos tus <strong>\u2018de aqu\u00ed p\u2019all\u00e1\u2019.<\/strong> En concreto, elegir bp Ultimate te puede llevar a recorrer hasta 840 kil\u00f3metros m\u00e1s al a\u00f1o con lo que, adem\u00e1s de cuidar tu coche, tambi\u00e9n cuidar\u00e1s tu bolsillo\u201d.<br \/>\n<strong>La campa\u00f1a seguir\u00e1 on air hasta principios de 2025<\/strong>, estando presente en plataformas como <strong>Movistar+, radio, OOH, y digital.<\/strong> Asimismo, se podr\u00e1 ver en las estaciones de servicios, newsletters y una serie de activaciones en redes sociales que se ir\u00e1n sucediendo a lo largo del tiempo con din\u00e1micas participativas e incentivos que premiar\u00e1n a los seguidores del nuevo canal de Instagram de la marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"BP - &quot;de aqu\u00ed 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