{"id":210110,"date":"2024-11-22T12:56:03","date_gmt":"2024-11-22T11:56:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=210110"},"modified":"2024-11-22T12:56:03","modified_gmt":"2024-11-22T11:56:03","slug":"maybelline-new-york-nyx-profesional-makeup-the-beauty-box","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210110","title":{"rendered":"Maybelline New York y NYX Profesional Makeup disfrutar\u00e1n de &#8216;The Beauty Box&#8217;"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>La agencia creativa\u00a0 <\/strong><strong>Findasense que comenz\u00f3 a trabajar este a\u00f1o con L&#8217;Or\u00e9al para Maybelline New York y NYX Profesional Makeup en Espa\u00f1a y Portugal, desarrolla &#8216;The Beauty Box, el Engagement Hub para generar experiencias de marca memorables.<\/strong><\/p>\n<p>De esta forma,<strong> Findasense brinda un servicio integrado de social media que incluye<em> engagement<\/em> proactivo<\/strong>, contenido interactivo y en real time, apoyado en la detecci\u00f3n de oportunidades, y monitorizaci\u00f3n cont\u00ednua de los resultados en medios ganados y propios.<\/p>\n<p style=\"font-weight: 400;\">Esta iniciativa est\u00e1 dise\u00f1ada para<strong> interactuar de manera proactiva con sus seguidores online, con los influencers y embajadores<\/strong> entre las cuales se encuentran celebridades internacionalmente conocidas del mundo de la m\u00fasica y de la moda, y otros<em> partners como retailers<\/em> y maquilladores profesionales.<\/p>\n<p style=\"font-weight: 400;\">\u201cLa labor de interacci\u00f3n proactiva con la comunidad se define a trav\u00e9s de una serie de t\u00e9cnicas de <em>research y listening<\/em> digital enriquecidos con <em>insights<\/em> reales que aportan los equipos de social media, data analytics y estrategia de Findasense.<strong> El objetivo es poder extraer conversaciones, tendencias e identificar usuarios que hablen proactivamente de las marcas.<\/strong> A partir de estos hallazgos, el engagement proactivo se articula en varios niveles de complejidad, y su objetivo es incrementar el ROI de la conversaci\u00f3n digital\u201d, comenta <strong>Joserra L\u00f3pez Gra\u00f1eda<\/strong>, CEO global y director general de <strong>Findasense EMEA.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Adem\u00e1s, una parte importante del proyecto es detectar,<strong> evaluar y accionar las tendencias del momento tanto del sector de Beauty en canales de social media como TikTok<\/strong> de los influenciadores m\u00e1s potentes del momento. De esta manera, ayuda a definir las estrategias de influencer marketing de las dos marcas para dar un push significativo al contenido que se publica en colaboraci\u00f3n con algunas de las caras m\u00e1s apreciadas por la comunidad Beauty.<\/p>\n<p style=\"font-weight: 400;\">\u201c<strong>El reto que nos ayud\u00f3 a resolver Findasense es mantenerse al tanto de las tendencias de beauty y territorios adjuntos como <em>fashion, lifestyle<\/em><\/strong>, conocer en profundidad la idiosincrasia del cambiante mundo las redes sociales que habita la marca, y buscar la mejor forma de llegar a las personas [&#8230;]. En la misma l\u00ednea, <strong>el Beauty Box nos permite trabajar con agilidad y trascender los esfuerzos globales de las marcas<\/strong>, como fue la campa\u00f1a hist\u00f3rica de SuperBowl 2024 de NYX con el producto viral <em>Duck Plump High Pigment Lip Plumping Gloss<\/em>, para hacer part\u00edcipes a la audiencia de Espa\u00f1a y Portugal con contenido derivado\u201d, agrega <strong>Borja Guti\u00e9rrez<\/strong>, <strong>communication &amp; engagement director<\/strong> American <em>brands<\/em> Spain &amp; Portugal de<strong> L\u00b4Or\u00e9al.<\/strong><\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>Se trata de un engagement hub desarrollado por la agencia Findasense que genera experiencias de marca memorables.<\/p>\n","protected":false},"author":10966,"featured_media":210114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,2114],"class_list":["post-210110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maybelline New York y NYX Profesional Makeup cuenta con &#039;The Beauty Box&#039;<\/title>\n<meta name=\"description\" content=\"Se trata de un engagement hub desarrollado por la agencia Findasense que genera experiencias de marca memorables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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