{"id":210079,"date":"2024-11-22T11:32:13","date_gmt":"2024-11-22T10:32:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=210079"},"modified":"2024-11-22T11:53:03","modified_gmt":"2024-11-22T10:53:03","slug":"herbal-essences-convierte-metro-madrid-jardin-rosas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210079","title":{"rendered":"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas"},"content":{"rendered":"<p><strong>Herbal Essences transforma el metro de Madrid con una experiencia inmersiva para presentar su nueva gama con aroma a rosas. Durante el mes de noviembre, los pasillos de la estaci\u00f3n de Callao se visten con vinilos de rosas de la marca\u00a0y un sistema de vaporizadores difunde la fragancia floral, creando un oasis sensorial en pleno coraz\u00f3n urbano.<\/strong><\/p>\n<p>La iniciativa busca ofrecer un respiro de placer en medio del ajetreo diario, sumergiendo a los transe\u00fantes en una atm\u00f3sfera envolvente que no solo atrae los sentidos, sino que tambi\u00e9n conecta con las emociones. <strong>La fragancia de con aroma a rosas ha sido desarrollada con base en estudios cient\u00edficos de Herbal Essences<\/strong> que destacan su capacidad para inducir emociones positivas\u00a0 y mejorar el bienestar.<\/p>\n<p>Inspirada en los ic\u00f3nicos campos de rosas de <strong>Grasse<\/strong>, la nueva gama invita a un viaje olfativo \u00fanico, dise\u00f1ado para evocar una sensaci\u00f3n de calma y bienestar en el fren\u00e9tico escenario urbano de Madrid. <strong>Herbal Essences<\/strong> lanza, adem\u00e1s, una campa\u00f1a especial en redes sociales en la que, cualquier persona que participe del trend <strong>\u201cAhora T\u00fa\u201d,<\/strong> compartiendo una fotograf\u00eda en el <strong>metro de Callao<\/strong>, <strong>podr\u00e1 ganar hasta 500 euros para visitar Grasse<\/strong> (Costa Azul, Francia), reconocida como la capital mundial del perfume y la esencia natural de rosas\u00a0de\u00a0la\u00a0marca.<\/p>\n<p>Entre los productos de la gama<strong> Herbal Essences<\/strong> destaca el champ\u00fa con aroma a rosas, el mismo que limpia y nutre en profundidad, dejando el cabello suave y perfumado con un aroma floral delicado. Por otra parte,<strong> tambi\u00e9n sobresale el acondicionador con aroma a rosas, el cual desenreda e hidrata, proporcionando suavidad y un brillo natural.<\/strong> Se puede usar con o sin aclarado. Finalmente, la mascarilla con aroma a rosas, un tratamiento intensivo que restaura profundamente, dejando el cabello nutrido y suave como p\u00e9talos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.<\/p>\n","protected":false},"author":10966,"featured_media":210090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-210079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=210079\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas\" \/>\n<meta property=\"og:description\" content=\"Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=210079\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-22T10:32:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T10:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Herbal-Essence-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas\",\"datePublished\":\"2024-11-22T10:32:13+00:00\",\"dateModified\":\"2024-11-22T10:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079\"},\"wordCount\":324,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Herbal-Essence-.jpg\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=210079\",\"name\":\"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Herbal-Essence-.jpg\",\"datePublished\":\"2024-11-22T10:32:13+00:00\",\"dateModified\":\"2024-11-22T10:53:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=210079\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Herbal-Essence-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Herbal-Essence-.jpg\",\"width\":800,\"height\":445,\"caption\":\"La marca de cuidado capilar inunda los pasillos del metro de Callao con su esencia natural de rosas.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=210079#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas","description":"Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=210079","og_locale":"es_ES","og_type":"article","og_title":"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas","og_description":"Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.","og_url":"https:\/\/ipmark.com\/?p=210079","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-11-22T10:32:13+00:00","article_modified_time":"2024-11-22T10:53:03+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Herbal-Essence-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=210079#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=210079"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas","datePublished":"2024-11-22T10:32:13+00:00","dateModified":"2024-11-22T10:53:03+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=210079"},"wordCount":324,"image":{"@id":"https:\/\/ipmark.com\/?p=210079#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Herbal-Essence-.jpg","keywords":["marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=210079","url":"https:\/\/ipmark.com\/?p=210079","name":"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=210079#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=210079#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Herbal-Essence-.jpg","datePublished":"2024-11-22T10:32:13+00:00","dateModified":"2024-11-22T10:53:03+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Adem\u00e1s, la marca lanza una campa\u00f1a especial en redes sociales para que los usuarios puedan ganar hasta 500\u20ac para visitar la capital del perfume.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=210079#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=210079"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=210079#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Herbal-Essence-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Herbal-Essence-.jpg","width":800,"height":445,"caption":"La marca de cuidado capilar inunda los pasillos del metro de Callao con su esencia natural de rosas."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=210079#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Herbal Essences convierte el Metro de Madrid en un jard\u00edn de rosas"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/210079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210079"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/210079\/revisions"}],"predecessor-version":[{"id":210102,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/210079\/revisions\/210102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/210090"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}