{"id":209793,"date":"2024-11-20T11:40:33","date_gmt":"2024-11-20T10:40:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=209793"},"modified":"2024-11-20T16:32:38","modified_gmt":"2024-11-20T15:32:38","slug":"penny-brook-nueva-directora-de-marketing-global-de-the-body-shop","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=209793","title":{"rendered":"Penny Brook, nueva directora de marketing global de The Body Shop"},"content":{"rendered":"

The Body Shop tiene nuevo propietario desde finales de julio. El grupo Aurea Holding<\/a> ha comprado la empresa de cosm\u00e9ticos naturales e inicia un nuevo rumbo con nuevos profesionales para impulsar la compa\u00f1\u00eda. Penny Brook y Sally Dowling han sido nombradas directora de marketing (CMO) y directora financiera y de operaciones (CFO) en la compa\u00f1\u00eda, respectivamente.\u00a0<\/b><\/p>\n

Los nuevos nombramientos reflejan las nuevas prioridades del minorista: innovaciones pioneras y respetando los est\u00e1ndares de belleza \u00e9tica y de volver a la empresa la salud fiscal, recoge The Body Shop, en su perfil de LinkedIn.\u00a0<\/span><\/p>\n

El minorista ha nombrado a Penny Brook su nueva CMO que, hasta ahora, era la external advisor<\/em> en Polar Bears International y anteriormente chief marketing & experience officer<\/em> en Canada Goose. \u201c<\/span>Mi ambici\u00f3n es que The Body Shop contin\u00fae inspirando a generaciones a creer en su valor <\/b>y tambi\u00e9n cumplir sus sue\u00f1os\u201d, ha indicado la profesional en su perfil de LinkedIn.\u00a0<\/span><\/p>\n

Tambi\u00e9n ha se\u00f1alado que \u201cel equipo de The Body Shop lleva mucho tiempo a la antorcha de los que significa construir una marca impulsada por un prop\u00f3sito, una marca que pone a las personas y al planeta en el centro de su toma de decisiones. Y es un sue\u00f1o de mi infancia hecho realidad unirme a ellos\u201d.<\/span><\/p>\n

Por su parte, <\/span>Sally Dowling <\/b>llega para liderar el \u00e1rea de finanzas y operaciones de la compa\u00f1\u00eda. Hasta ahora, era la chief financial officer<\/em> en The Parts Alliance.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La compa\u00f1\u00eda tambi\u00e9n ha incorporado a Sally Dowling como su nueva directora de finanzas y operaciones.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":209795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-209793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"\nPenny Brook, nueva directora de marketing global de The Body Shop - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=209793\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penny Brook, nueva directora de marketing global de The Body Shop - 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