{"id":209682,"date":"2024-11-19T14:44:08","date_gmt":"2024-11-19T13:44:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=209682"},"modified":"2024-11-19T14:44:08","modified_gmt":"2024-11-19T13:44:08","slug":"amazon-gana-visitas-aliexpress-espana-durante-black-friday-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=209682","title":{"rendered":"Amazon gana en visitas a AliExpress en Espa\u00f1a durante el Black Friday 2024"},"content":{"rendered":"<p><strong>Con el Black Friday 2024 a las puertas, muchos consumidores recurren a los ecommerce para realizar sus compras previas a las navidades. Mientras que a AliExpress lidera en el mercado global, en Espa\u00f1a Amazon.es genera 171,9 millones de visitas.<\/strong><\/p>\n<p>Por su parte,<strong> AliExpress alcanza en el territorio espa\u00f1ol los 68,2 millones de visitas<\/strong> y El Corte Ingl\u00e9s logra 23,3 millones. No obstante, fuera de Espa\u00f1a, la plataforma de ventas online china alcanza los 997,76 millones de visitas mensuales.<\/p>\n<p>Estos datos denotan la importancia que tienen <strong>los marketplace<\/strong> durante la temporada del Black Friday, \u00e9poca que ha experimentado<strong> un crecimiento del 10,085% superando el medio mill\u00f3n de b\u00fasquedas en octubre de 2024.<\/strong> Adem\u00e1s, la pregunta de \u00ab\u00bfcu\u00e1ndo es el Black Friday?\u00bb acumula una media mensual de 75.500 b\u00fasquedas entre octubre de 2023 y octubre de 2024.<\/p>\n<p>Todos estos datos han sido recopilados de <strong>Semrush<\/strong><strong>, plataforma SaaS de gesti\u00f3n de visibilidad online y marketing de contenidos<\/strong>\u00a0 que present\u00f3 un an\u00e1lisis exhaustivo de las b\u00fasquedas y tendencias asociadas al Black Friday 2024.<\/p>\n<p><strong>Fernando Angulo<\/strong>, director de comunicaci\u00f3n internacional de <strong>Semrush<\/strong>, se\u00f1ala que \u201cel Black Friday de 2024 confirma la consolidaci\u00f3n de las compras online como pilar fundamental del comportamiento del consumidor. <strong>Los datos muestran un inter\u00e9s creciente por productos tecnol\u00f3gicos y estrategias de ahorro<\/strong>, lo que supone una gran oportunidad para las marcas. Aprovechar este inter\u00e9s, ofreciendo valor real y personalizaci\u00f3n, es clave para destacar en este entorno competitivo\u201d.<\/p>\n<p>El an\u00e1lisis de Semrush tambi\u00e9n revela las marcas m\u00e1s populares a nivel global, con el liderazgo de productos tecnol\u00f3gicos y de estilo de vida.<strong> Sony encabeza el ranking con una media mensual de 106.046 b\u00fasquedas globales<\/strong>, impulsada por la alta demanda de la <strong>PlayStation 5.<\/strong> Por su parte, Nintendo registra una media mensual de 85.862 b\u00fasquedas globales, principalmente gracias al \u00e9xito continuado de la <strong>Nintendo Switch.<\/strong> Apple acumula una media mensual de 48.200 b\u00fasquedas globales, destacando productos ic\u00f3nicos como <strong>el iPhone, el Apple Watch y los AirPods.<\/strong><\/p>\n<h2>Tendencias de b\u00fasqueda destacadas en Espa\u00f1a<\/h2>\n<p>En Espa\u00f1a, el comportamiento de los consumidores sigue mostrando un fuerte protagonismo del comercio electr\u00f3nico. <strong>Amazon.es lidera con 171,9 millones de visitas en octubre de 2024, reflejando su hegemon\u00eda en el mercado espa\u00f1ol.<\/strong> El Corte Ingl\u00e9s y Media Markt ocupan posiciones destacadas con 23,3 millones y 17 millones de visitas, respectivamente.<\/p>\n<p>A nivel mundial, los dispositivos tecnol\u00f3gicos dominan las b\u00fasquedas relacionadas con el Black Friday. <strong>La PlayStation 5 (PS5) encabeza las preferencias con una media mensual de 106.046 b\u00fasquedas globales<\/strong>, seguida de la Nintendo Switch, con una media mensual de 85.862 b\u00fasquedas globales, y del iPhone, que acumula una media mensual de 48.200 b\u00fasquedas globales.<\/p>\n<p>En Espa\u00f1a, <strong>el inter\u00e9s por el iPhone tambi\u00e9n es notable, acumulando una media mensual de 1.633 b\u00fasquedas<\/strong>, lo que refuerza la fuerte demanda de productos tecnol\u00f3gicos durante esta temporada. El an\u00e1lisis de Semrush confirma que el Black Friday sigue siendo un momento crucial para el comercio global. Este evento destaca por su capacidad de concentrar el inter\u00e9s de los consumidores, no solo en t\u00e9rminos de <strong>promociones y descuentos, sino tambi\u00e9n como un reflejo de las tendencias de consumo a nivel global.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin embargo, fuera del territorio espa\u00f1ol, es AliExpress la plataforma de venta online que genera m\u00e1s visitas mensuales, concretamente 997,76 millones.<\/p>\n","protected":false},"author":10966,"featured_media":209686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2226,50],"class_list":["post-209682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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