{"id":209672,"date":"2024-11-19T12:18:24","date_gmt":"2024-11-19T11:18:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=209672"},"modified":"2024-11-19T16:17:17","modified_gmt":"2024-11-19T15:17:17","slug":"metro-madrid-acoge-entorno-inmersivo-wicked","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=209672","title":{"rendered":"Metro de Madrid acoge el entorno inmersivo de Wicked"},"content":{"rendered":"<p><strong>Con motivo del estreno de Wicked, el esperado evento cinematogr\u00e1fico basado en el ic\u00f3nico musical de Broadway, Mindshare, powered by GroupM, en colaboraci\u00f3n con mStudio, la unidad de relevancia cultural de GroupM, y Universal Pictures International Spain, llevan la magia del Mundo de Oz al Metro de Madrid.<\/strong><\/p>\n<p>La acci\u00f3n convierte el pasillo de la estaci\u00f3n de Gran V\u00eda (L\u00ednea 5) en un entorno inmersivo que transporta a los viajeros al fant\u00e1stico Mundo de <strong>Wicked.<\/strong> A trav\u00e9s de vinilos integrales y creatividades \u00fanicas, los usuarios pueden vivir de primera mano la experiencia de la pel\u00edcula, protagonizada por <strong>Ariana Grande y Cynthia Erivo<\/strong>, antes de su estreno en cines el pr\u00f3ximo 22 de noviembre.<\/p>\n<p>Adem\u00e1s, la campa\u00f1a incluye la customizaci\u00f3n de un tren completo con el lema <strong>\u201cRumbo a Ciudad Esmeralda\u201d<\/strong>, recreando uno de los escenarios m\u00e1s emblem\u00e1ticos de la pel\u00edcula. Esta acci\u00f3n especial estar\u00e1 activa del 11 al 24 de noviembre, con <strong>JCDecaux<\/strong> como exclusivista del emplazamiento.<\/p>\n<p><strong>Wicked<\/strong>, dirigida por Jon M. Chu, producida por Marc Platt, es la primera parte de una \u00e9pica historia que cuenta la historia jam\u00e1s contada de las brujas de Oz. <strong>La segunda entrega llegar\u00e1 a los cines en 202<\/strong>5, consolidando a Wicked como uno de los eventos cinematogr\u00e1ficos m\u00e1s esperados de todos los tiempos.<\/p>\n<h2>Una colaboraci\u00f3n que une creatividad e innovaci\u00f3n<\/h2>\n<p>Esta acci\u00f3n es un ejemplo del trabajo conjunto entre <strong>Universal Pictures International Spain<\/strong>, <strong>Mindshare, powered by GroupM, y mStudio<\/strong>, que han dise\u00f1ado una experiencia inmersiva que trasciende los formatos tradicionales. Este proyecto demuestra su capacidad para conectar a las audiencias con el cine de una manera impactante y memorable.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Universal Pictures International Spain, en colaboraci\u00f3n con Mindshare y mStudio, ha transformado el Metro de Madrid en un aut\u00e9ntico viaje al Mundo de Oz. <\/p>\n","protected":false},"author":10966,"featured_media":209680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-209672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metro de Madrid acoge el entorno inmersivo de Wicked<\/title>\n<meta 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