{"id":209642,"date":"2024-11-19T10:04:51","date_gmt":"2024-11-19T09:04:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=209642"},"modified":"2024-11-19T10:39:58","modified_gmt":"2024-11-19T09:39:58","slug":"bea-colorado-nueva-directora-de-marketing-de-skoda-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=209642","title":{"rendered":"Bea Colorado, nueva directora de marketing de \u0160koda Espa\u00f1a"},"content":{"rendered":"<p>La trayectoria profesional de Colorado se inici\u00f3 en <strong>Delvico Red Cell<\/strong> en el a\u00f1o 2000. Seis a\u00f1os despu\u00e9s, se incorpor\u00f3 a la agencia <strong>Road Publicidad<\/strong> como directora de cuentas, asumiendo la responsabilidad sobre la cuenta de la marca \u0160koda. <strong>En 2012, fue nombrada directora de cuentas y consultor\u00eda de CP Proximity, manteniendo su vinculaci\u00f3n con \u0160koda<\/strong>.<\/p>\n<p>En 2014 fich\u00f3 por\u00a0 <strong>LOLA MullenLowe<\/strong>, del Grupo IPG, como directora de cuentas global, donde <strong>gestion\u00f3 las campa\u00f1as de comunicaci\u00f3n de la marca SEAT a nivel global<\/strong>. En 2015, se uni\u00f3 a <strong>Nissan Iberia como directora de publicidad y, dos a\u00f1os m\u00e1s tarde, ingres\u00f3 en el Grupo Volkswagen como directora de publicidad de Volkswagen Espa\u00f1a<\/strong>.<\/p>\n<p>\u00abEs una gran satisfacci\u00f3n y un gran reto asumir la direcci\u00f3n de marketing de \u0160koda, la marca en la que me inici\u00e9 en el sector de la automoci\u00f3n y que est\u00e1 viviendo un momento extraordinario. Agradezco muy sinceramente la confianza depositada en m\u00ed y estoy deseando empezar a trabajar con el equipo\u201d, ha declarado Bea Colorado.<\/p>\n<p>Por su parte, <strong>Fidel Jim\u00e9nez de Parga, director general de \u0160koda Espa\u00f1a<\/strong>, se\u00f1ala:\u00a0 \u201cEstoy convencido de que Bea es la persona id\u00f3nea para seguir impulsando el crecimiento de \u0160koda. Su experiencia y su compromiso nos ayudar\u00e1n a cumplir nuestro ambicioso objetivo de situarnos entre las diez marcas m\u00e1s vendidas de Espa\u00f1a y elevar nuestra cuota de mercado al 5%\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bea Colorado ha sido nombrada nueva directora de marketing de \u0160koda Espa\u00f1a, en sustituci\u00f3n de Miguel Piwko, con efectos desde el pr\u00f3ximo 1 de diciembre. Hasta la fecha, Colorado ocupaba el puesto de directora de publicidad de Volkswagen Espa\u00f1a.<\/p>\n","protected":false},"author":14,"featured_media":209647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-209642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bea Colorado, nueva directora de marketing de \u0160koda Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=209642\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bea Colorado, nueva directora de marketing de \u0160koda Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Bea Colorado ha sido nombrada nueva directora de marketing de \u0160koda Espa\u00f1a, en sustituci\u00f3n de Miguel Piwko, con efectos desde el pr\u00f3ximo 1 de diciembre. 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