{"id":209557,"date":"2024-11-18T16:38:52","date_gmt":"2024-11-18T15:38:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=209557"},"modified":"2024-11-18T16:49:30","modified_gmt":"2024-11-18T15:49:30","slug":"el-ojo-de-iberoamerica-2024-los-ganadores-espanoles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=209557","title":{"rendered":"El Ojo de Iberoam\u00e9rica 2024. Los ganadores espa\u00f1oles\u00a0"},"content":{"rendered":"<p><b>Las agencias espa\u00f1olas recibieron m\u00e1s de 80 premios en la 27\u00aa edici\u00f3n del Festival Internacional El Ojo de Iberoam\u00e9rica, que se celebr\u00f3 los d\u00edas 13, 14 y 15 de noviembre en el complejo ferial de Buenos Aires (Argentina), La Rural.<\/b><\/p>\n<p><b>LOLA MullenLowe <\/b><span style=\"font-weight: 400;\">fue una de las grandes vencedoras del equipo nacional, recibiendo el premio especial Mejor Idea Pa\u00eds\/Regi\u00f3n por su trabajo<\/span><b><i> Find your summer <\/i><\/b><span style=\"font-weight: 400;\">realizada para <\/span><b>Magnum Ice Cream<\/b><span style=\"font-weight: 400;\"> (Unilever Espa\u00f1a). Esta campa\u00f1a tambi\u00e9n recibi\u00f3 el Gran Ojo en las categor\u00edas <\/span><b>Gr\u00e1fica y Producci\u00f3n Gr\u00e1fica<\/b><span style=\"font-weight: 400;\">, as\u00ed como dos bronces en la categor\u00eda especial Tercer Ojo. El director creativo de la agencia <\/span><b>Tom\u00e1s Ostiglia<\/b><span style=\"font-weight: 400;\">, junto al anunciante Unilever Espa\u00f1a, gan\u00f3 el premio especial del Ojo Desempe\u00f1o Local.\u00a0<\/span><\/p>\n<figure id=\"attachment_209568\" aria-describedby=\"caption-attachment-209568\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-209568\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/GP-LOLA-MULLEN-LOWE-CANNES-LIONS-2024-800x445-1-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-209568\" class=\"wp-caption-text\"><em>Find your summer,<\/em> gr\u00e1fica de la campa\u00f1a de LOLA MullenLowe.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">La agencia LOLA MullenLowe tambi\u00e9n se llev\u00f3 a casa el Gran Ojo en la categor\u00eda Film gracias a su trabajo <\/span><b><i>The power of a fragrance<\/i><\/b><span style=\"font-weight: 400;\"> para <\/span><b>Axe\/Lynx<\/b><span style=\"font-weight: 400;\">. Por su parte, <\/span><b>Cheil Spain <\/b><span style=\"font-weight: 400;\">recogi\u00f3 el Gran Ojo por <\/span><b><i><a href=\"https:\/\/www.youtube.com\/watch?v=SnqRw0zLZsc\">Impulse<\/a> <\/i><\/b><span style=\"font-weight: 400;\">para <\/span><b>Samsung Espa\u00f1a<\/b><span style=\"font-weight: 400;\">, en la categor\u00eda Salud &amp; Pharma.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Unilever Lynx | The Power of a Fragrance (Funeral + Robbery) | LOLA MullenLowe\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/F90qbnpZXjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>Africa Creative, Mejor Agencia<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El premio de <\/span><b>Mejor Agencia fue nuevamente para Africa Creative<\/b><span style=\"font-weight: 400;\">, ganadora de este reconocimiento en 2023, 2022, 2021, 2020, 2019 y 2017. En esta edici\u00f3n de El Ojo de Iberoam\u00e9rica Africa Creative se alz\u00f3 con un Gran Ojo por<\/span><i><span style=\"font-weight: 400;\"> UninterruptAds<\/span><\/i><span style=\"font-weight: 400;\"> creada para Budweiser de AmBev Brasil. <\/span><b>Sergio Gordilho<\/b><span style=\"font-weight: 400;\">, creativo brasile\u00f1o de esta agencia, recibi\u00f3 el metal de <\/span><b>Mejor Creativo de Iberoam\u00e9rica<\/b><span style=\"font-weight: 400;\">, galard\u00f3n que recibe por sexta vez en este festival. Por su parte, Buentipo Anchor gan\u00f3, por primera vez, el premio Mejor Agencia Independiente de Iberoam\u00e9rica.<\/span><\/p>\n<figure id=\"attachment_209560\" aria-describedby=\"caption-attachment-209560\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-209560\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-agencia-ojo-iberoamerica-ok-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-209560\" class=\"wp-caption-text\">El equipo de Africa Creative, Mejor Agencia del A\u00f1o.<\/figcaption><\/figure>\n<h3><b>AB InBev, Mejor Anunciante<\/b><\/h3>\n<p><b>AB InBev <\/b><span style=\"font-weight: 400;\">recibi\u00f3, por tercer a\u00f1o consecutivo, el galard\u00f3n de Mejor Anunciante de Iberoam\u00e9rica. <\/span><b>Landia <\/b><span style=\"font-weight: 400;\">se alz\u00f3 con el reconocimiento a la Mejor Productora de Iberoam\u00e9rica, metal que ha ganado nueve veces desde el inicio del certamen.<\/span><\/p>\n<p><b>DDB Latina <\/b><span style=\"font-weight: 400;\">se llev\u00f3 el premio de Mejor Red en la edici\u00f3n 2024 de El Ojo de Iberoam\u00e9rica, metal que recibe por quinto a\u00f1o consecutivo. En la \u00faltima gala, The Youth se alz\u00f3 con el premio de Mejor Realizador de Iberoam\u00e9rica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a <\/span><b><i>This is not a gam<\/i><\/b><b>e<\/b><span style=\"font-weight: 400;\"> de VML M\u00e9xico para Movistar M\u00e9xico ha sido reconocida con el prestigioso Tercer Ojo en la \u00faltima edici\u00f3n de El Ojo de Iberoam\u00e9rica. Esta contundente pieza audiovisual ha logrado impactar al jurado y al p\u00fablico por igual, abordando un tema de gran relevancia social: los peligros del reclutamiento de menores por parte del crimen organizado a trav\u00e9s de los videojuegos.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;This is Not a Game&quot; by VML Mexico for Movistar\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Gb5MdSX3AAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Sal\u00f3n de Honor del Talento Latino<\/strong><\/h3>\n<p>El colombiano<strong> Jos\u00e9 Miguel Sokoloff y el argentino Pablo del Campo<\/strong>, fueron reconocidos en la tercera edici\u00f3n del Sal\u00f3n de Honor del Talento Latino del certamen publicitario, en el marco del El Ojo de Iberoam\u00e9rica.<\/p>\n<p>El Sal\u00f3n de Honor del Talento Latino es un espacio de homenaje a aquellos l\u00edderes que formaron parte de estos 27 a\u00f1os de encuentros, inspiraci\u00f3n y reconocimientos, y que contribuyeron a construir una industria creativa latina relevante, integrada y destacada en el mundo.<\/p>\n<h2><strong>Ganadores espa\u00f1oles<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, los ganadores espa\u00f1oles en la XXVII edici\u00f3n Festival Internacional El Ojo de Iberoam\u00e9rica:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-209577\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024.png\" alt=\"\" width=\"800\" height=\"3865\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024.png 800w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-62x300.png 62w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-212x1024.png 212w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-768x3710.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-29x141.png 29w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-5x24.png 5w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-10x48.png 10w, https:\/\/ipmark.com\/wp-content\/uploads\/palmares-nacional-ojo-iberoamerica-2024-600x2899.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOLA MullenLowe, una de las agencias espa\u00f1olas protagonistas de la XXVII edici\u00f3n del certamen publicitario.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":209559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,1604,2341],"class_list":["post-209557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-el-ojo-de-iberoamerica","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Ojo de Iberoam\u00e9rica 2024. 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Los ganadores espa\u00f1oles\u00a0 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"LOLA MullenLowe, una de las agencias espa\u00f1olas protagonistas de la XXVII edici\u00f3n del certamen publicitario.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=209557\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-18T15:38:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T15:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/LOLA-MullenLowe-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=209557#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=209557\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"El Ojo de Iberoam\u00e9rica 2024. 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