{"id":209045,"date":"2024-11-14T11:55:49","date_gmt":"2024-11-14T10:55:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=209045"},"modified":"2024-11-14T12:15:23","modified_gmt":"2024-11-14T11:15:23","slug":"compartirlo-es-extraordinario-la-campana-de-loteria-de-navidad-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=209045","title":{"rendered":"&#8216;Compartirlo es extraordinario&#8217;, la campa\u00f1a de Loter\u00eda de Navidad 2024"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>\u00a0Loter\u00edas y Apuestas del Estado present\u00f3 este 14 de noviembre su anuncio de Loter\u00eda de Navidad que, por primera vez, ha sido desarrollado por la agencia Proximity Madrid con Blank Films en la producci\u00f3n y F\u00e9lix Fern\u00e1ndez de Castro en la realizaci\u00f3n.<\/strong><\/p>\n<p style=\"font-weight: 400;\">En esta ocasi\u00f3n, la campa\u00f1a para el <strong>Sorteo Extraordinario de Navidad<\/strong> se desarrolla bajo el claim <strong>&#8216;Compartirlo es extraordinario&#8217;<\/strong> y, al igual que en a\u00f1os anteriores, se articula bajo el concepto <strong>\u201cEl sorteo que nos une\u201d.<\/strong> El spot parte de una historia humana conmovedora en torno a la idea de compartir el d\u00e9cimo de <strong>Loter\u00eda de Navidad,<\/strong> que en esta ocasi\u00f3n se hace m\u00e1s grande, m\u00e1s solidaria, m\u00e1s social si cabe, y reviste un tono din\u00e1mico y optimista.<\/p>\n<p style=\"font-weight: 400;\">Este a\u00f1o, <strong>el anuncio se enfoca en Juli\u00e1n, un hombre que vive solo y aislado<\/strong> de una sociedad hiper conectada <strong>en un pueblo de la llamada Espa\u00f1a<\/strong> vaciada, cuya realidad se hace viral ante nuestros ojos, convirti\u00e9ndose en una historia coral que implica a todo un pa\u00eds. Con <strong>la complicidad de una sociedad solidaria por naturaleza<\/strong> y, por supuesto, del espectador.<\/p>\n<p style=\"font-weight: 400;\">La historia del spot est\u00e1 llena de detalles y giros de guion, con un humor sutil e inteligente, basados siempre en<em> insights<\/em> que <strong>aportan credibilidad a la historia<\/strong>, y que termina con un desenlace emocionante que es al mismo tiempo, un gui\u00f1o al bien com\u00fan que puede proporcionar compartir <strong>Loter\u00eda de Navidad.<\/strong><\/p>\n<p style=\"font-weight: 400;\">En palabras de los responsables de la campa\u00f1a, <strong>Susana P\u00e9rez y David Vijil<\/strong>, directora creativa ejecutiva y director creativo de la cuenta: \u201cHay dos facetas de la campa\u00f1a muy rese\u00f1ables. La primera es que la realidad se contagia de la ficci\u00f3n creada. De este modo,<strong> todos los personajes que participan en la producci\u00f3n, desde los actores hasta el equipo de rodaje, son as\u00ed mismo protagonistas de la campa\u00f1a<\/strong> gr\u00e1fica, mostrando el d\u00e9cimo que van a compartir, consiguiendo un efecto real del contagio y aportando a la campa\u00f1a el grado de credibilidad y realismo que buscamos\u00bb.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u201cCatch a falling star\u201d<\/strong> de <strong>Perry Como<\/strong> es el tema musical escogido de una campa\u00f1a en la que el protagonista no gana la loter\u00eda, pero los ganadores deciden compartir su d\u00e9cimo premiado con \u00e9l.\u00a0 Por otra parte, durante las seis semanas que dura la campa\u00f1a veremos diferentes materiales en\u00a0<strong>televisi\u00f3n, prensa, exterior, radio y digital<\/strong>.<\/p>\n<p><iframe title=\"&#039;Compartirlo es Extraordinario&#039;, la nueva campa\u00f1a de Loter\u00eda de Navidad\" width=\"800\" height=\"450\" 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