{"id":208075,"date":"2024-11-07T09:44:23","date_gmt":"2024-11-07T08:44:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=208075"},"modified":"2024-11-07T16:51:07","modified_gmt":"2024-11-07T15:51:07","slug":"monopolios-y-paradojas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=208075","title":{"rendered":"Monopolios y paradojas"},"content":{"rendered":"
\"\"
Eduardo Madinaveitia.<\/figcaption><\/figure>\n

Despu\u00e9s de un largo periodo<\/a>, cuando parec\u00eda que se llegaba a una posible soluci\u00f3n mediante la venta de parte del patrimonio a otras compa\u00f1\u00edas, el comprador renuncia a seguir intent\u00e1ndolo.<\/p>\n

La trayectoria de JCDecaux desde su llegada a Espa\u00f1a hace ya varias d\u00e9cadas, se ha caracterizado por sus aspiraciones de liderazgo. La compra de otras empresas que adquir\u00edan peso importante en el sector ha sido una pr\u00e1ctica habitual a lo largo de los a\u00f1os<\/strong>. No result\u00f3 extra\u00f1o que, cuando Clear Channel se situ\u00f3 como su principal competidor se produjera este intento de compra que el regulador de la competencia ha frenado.<\/p>\n

Y parece l\u00f3gico si pensamos que una de las misiones de la CNMC es luchar contra los monopolios<\/strong>: la posici\u00f3n de la suma JCDecaux+Clear Channel sin renunciar a parte del patrimonio conjunto habr\u00eda sido claramente dominante en el mercado de la publicidad Exterior.<\/p>\n

No result\u00f3 extra\u00f1o que, cuando Clear Channel se situ\u00f3 como su principal competidor se produjera este intento de compra que el regulador de la competencia ha frenado<\/p><\/blockquote>\n

Pero llama la atenci\u00f3n tanto esfuerzo por evitar la concentraci\u00f3n en un medio que, seg\u00fan los \u00faltimos datos de Infoadex, representa menos del 7% de la inversi\u00f3n publicitaria<\/strong> en medios convencionales.<\/p>\n

La inversi\u00f3n en Digital supone ya casi el 48% de todo lo que se dedica en este momento a publicidad y est\u00e1 concentrada en un peque\u00f1o n\u00famero de plataformas de contenido internacionales. Cualquiera de las tres m\u00e1s importantes recibe mucha m\u00e1s inversi\u00f3n que todo el medio Exterior en su conjunto, pero esto no parece preocupar a los reguladores.<\/p>\n

Si se consideraran todas las empresas de Exterior como una sola, no figurar\u00eda ni siquiera entre las cinco primeras del sector publicitario.<\/p>\n

Resulta bastante parad\u00f3jico.<\/p>\n

Bienvenido el esfuerzo antimonopolio de los reguladores, pero \u00bfno deber\u00eda afectar a todos los actores de un mercado que pelea por las mismas inversiones?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00abTras m\u00e1s de a\u00f1o y medio de negociaciones desde el anuncio de la compra de Clear Channel por parte de JCDecaux, la parte compradora renuncia a seguir intent\u00e1ndolo. La CNMC impuso unas condiciones duras para aceptar la operaci\u00f3n\u00bb, un art\u00edculo de Eduardo Madinaveitia para IPMARK. <\/p>\n","protected":false},"author":14,"featured_media":208076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6115],"class_list":["post-208075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad-exterior"],"acf":[],"yoast_head":"\nMonopolios y paradojas - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=208075\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monopolios y paradojas - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\""Tras m\u00e1s de a\u00f1o y medio de negociaciones desde el anuncio de la compra de Clear Channel por parte de JCDecaux, la parte compradora renuncia a seguir intent\u00e1ndolo. 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