{"id":207997,"date":"2024-11-06T11:37:07","date_gmt":"2024-11-06T10:37:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=207997"},"modified":"2024-11-06T17:26:39","modified_gmt":"2024-11-06T16:26:39","slug":"cash-converters-elige-francisco-parra-nuevo-ceo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207997","title":{"rendered":"Cash Converters elige a Francisco Parra como su nuevo CEO"},"content":{"rendered":"<p><strong>Cash Converters, empresa especializada en la compra y venta de productos de segunda mano,\u00a0 ya tiene nuevo CEO. Se trata de Francisco Parra Manzanares. <\/strong><\/p>\n<p>De esta forma, la compa\u00f1\u00eda apuesta por promocionar el talento interno, pues va a contar con un perfil que cuenta con una trayectoria en la empresa de m\u00e1s de 20 a\u00f1os. <strong>Francisco Parra<\/strong> <strong>ocupaba<\/strong> hasta ahora <strong>el puesto de COO (<em>chief operation officer)<\/em><\/strong>, pero tambi\u00e9n ha sido director de Desarrollo de Negocio y director de Operaciones.<\/p>\n<p>Entre los mayores logros conseguidos por Parra en la compa\u00f1\u00eda se encuentra<strong> la estandarizaci\u00f3n de procesos operativos y organizacionales dentro del \u00e1rea de operaciones<\/strong>, la definici\u00f3n estrat\u00e9gica en el lanzamiento de las plataformas de venta online con un cat\u00e1logo unificado tanto en Espa\u00f1a como en Portugal.<\/p>\n<p>\u201cAsumir el puesto de CEO en la compa\u00f1\u00eda supone para m\u00ed una gran oportunidad y reto. Llevo trabajando en Cash Converters m\u00e1s de dos d\u00e9cadas y he visto la evoluci\u00f3n y crecimiento que ha llevado a cabo, siendo pionera en el modelo de econom\u00eda circular en nuestro pa\u00eds. <strong>Vamos a seguir trabajando para ofrecer alternativas sostenibles a nuestros clientes y dinamizando la econom\u00eda local<\/strong> de todos los puntos en los que tenemos una tienda propia o hay tiendas de alguno de nuestros franquiciados\u201d, comenta <strong>Francisco Parra.<\/strong><\/p>\n<p>Tras introducirse en el nuevo cargo,<strong> Francisco Parra va a asumir nuevos retos que permitan consolidar el modelo omnicanal,<\/strong> poniendo gran foco en las tiendas f\u00edsicas como factor diferenciador en el sector y punto de contacto con el cliente. Adem\u00e1s, tiene como objetivo perseguir y potenciar la eficiencia como organizaci\u00f3n, generando valor para todos los grupos de inter\u00e9s dentro de un modelo en el que las franquicias son un gran activo e importante palanca en la consolidaci\u00f3n de la compa\u00f1\u00eda.<\/p>\n<p>En esta nueva fase, el fomento de la econom\u00eda circular seguir\u00e1 siendo clave. Del mismo modo, otro de los focos de <strong>Parra como l\u00edder de la compa\u00f1\u00eda ser\u00e1 el acercar cada vez a m\u00e1s personas soluciones financieras responsables a trav\u00e9s de Dineo<\/strong>. Todo ello bajo el paraguas del prop\u00f3sito de la compa\u00f1\u00eda: cambiar los h\u00e1bitos de consumo para lograr un mundo m\u00e1s sostenible en lo econ\u00f3mico, lo social y lo ambiental.<\/p>\n<p>Por \u00faltimo, la optimizaci\u00f3n de procesos y puesta en marcha de estrategias para mantener el crecimiento sostenible y rentable de la compa\u00f1\u00eda ser\u00e1 la l\u00ednea a seguir en los pr\u00f3ximos meses. Sin perder foco en la continuidad a la expansi\u00f3n de la marca <strong>Cash Converters<\/strong> tanto en Espa\u00f1a como en Portugal. Actualmente, <strong>la compa\u00f1\u00eda cuenta con 79 tiendas, 74 en Espa\u00f1a y 5 en Portugal, entre tiendas propias y una red de franquicias.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Parra va a asumir nuevos retos que permitan consolidar el modelo omnicanal, poniendo gran foco en las tiendas f\u00edsicas.<\/p>\n","protected":false},"author":10966,"featured_media":207998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-207997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cash Converters elige a Francisco Parra como su nuevo CEO<\/title>\n<meta name=\"description\" content=\"Parra va a asumir nuevos retos que 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