{"id":207984,"date":"2024-11-06T10:32:25","date_gmt":"2024-11-06T09:32:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=207984"},"modified":"2024-11-06T17:21:35","modified_gmt":"2024-11-06T16:21:35","slug":"las-diez-primeras-empresas-call-center-reunen-80-mercado","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207984","title":{"rendered":"Las diez primeras empresas del call center concentran el 80% del mercado"},"content":{"rendered":"<p><strong>En el per\u00edodo de 2023, los ingresos de las empresas dedicadas a los servicios de call center alcanzaron los 4.550 millones de euros. Este hecho supuso un incremento del 4,6% respecto a 2022, tasa pr\u00f3xima a las de los dos a\u00f1os anteriores, situ\u00e1ndose entorno al 5%.<\/strong><\/p>\n<p>En este sentido y seg\u00fan <strong>el Observatorio Sectorial DBK de Informa<\/strong>, el negocio de gesti\u00f3n de call centers mantuvo en 2023 un dinamismo similar al de los dos a\u00f1os anteriores. Aunque acus\u00f3 la p\u00e9rdida de empuje de la actividad econ\u00f3mica general, la demanda sigui\u00f3 creciendo, gracias a las mayores necesidades del tejido empresarial y al proceso de transformaci\u00f3n digital. <strong>La facturaci\u00f3n sectorial se vio reforzada, adem\u00e1s, por el crecimiento de los precios.<\/strong><\/p>\n<p>En cuanto a los servicios de recepci\u00f3n se mantuvieron como la principal \u00e1rea de actividad, reuniendo ya cerca de las dos terceras partes del negocio total.<strong> Con un crecimiento del 6%, este segmento alcanz\u00f3 los 3.000 millones de euros.<\/strong> El \u00e1rea de emisi\u00f3n experiment\u00f3 un incremento menor, reuniendo el 25%.<\/p>\n<p>Los ingresos generados por l<strong>a prestaci\u00f3n de servicios a clientes en Espa\u00f1a alcanzaron los 2.660 millones de euros<\/strong>, un 4,3% m\u00e1s, mientras que los correspondientes a clientes ubicados en el extranjero aumentaron un 5,0%.<\/p>\n<p>El sector de telecomunicaciones y medios se mantiene como el principal demandante de servicios para las empresas del sector, concentrando en 2023 el 34% del total. No obstante, en los \u00faltimos a\u00f1os ha perdido relevancia en el volumen de negocio global. Por el contrario, <strong>el sector financiero\/ asegurador gan\u00f3 peso espec\u00edfico en 2023, alcanzando una participaci\u00f3n del 28%.<\/strong><\/p>\n<p>La entrada de nuevos competidores se ha visto contrarrestada por las numerosas operaciones de compra y absorci\u00f3n de empresas llevadas a cabo en los \u00faltimos a\u00f1os. <strong>Estos movimientos corporativos han dado lugar a un notable aumento del grado de concentraci\u00f3n de la oferta<\/strong>, de forma que en 2023 los cinco primeros operadores alcanzaron una cuota de facturaci\u00f3n conjunta del 65,3%. Los diez primeros, por su parte, generaron el 78,6% del total.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En cuanto a los servicios de recepci\u00f3n, experimentan un crecimiento del 6%. As\u00ed es como este segmento alcanz\u00f3 los 3.000 millones de euros.<\/p>\n","protected":false},"author":10966,"featured_media":207989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598,50],"class_list":["post-207984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las diez primeras empresas del call center re\u00fanen el 80% del mercado<\/title>\n<meta name=\"description\" content=\"En cuanto a los servicios de recepci\u00f3n, experimentan un crecimiento del 6%. As\u00ed es como este segmento alcanz\u00f3 los 3.000 millones de euros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=207984\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las diez primeras empresas del call center re\u00fanen el 80% del mercado\" \/>\n<meta property=\"og:description\" content=\"En cuanto a los servicios de recepci\u00f3n, experimentan un crecimiento del 6%. As\u00ed es como este segmento alcanz\u00f3 los 3.000 millones de euros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=207984\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T09:32:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T16:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/calls-centers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Las diez primeras empresas del call center concentran el 80% del mercado\",\"datePublished\":\"2024-11-06T09:32:25+00:00\",\"dateModified\":\"2024-11-06T16:21:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984\"},\"wordCount\":348,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/calls-centers.jpg\",\"keywords\":[\"experiencia de cliente\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=207984\",\"name\":\"Las diez primeras empresas del call center re\u00fanen el 80% del mercado\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=207984#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/calls-centers.jpg\",\"datePublished\":\"2024-11-06T09:32:25+00:00\",\"dateModified\":\"2024-11-06T16:21:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"En cuanto a los servicios de recepci\u00f3n, experimentan un crecimiento del 6%. 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