{"id":207896,"date":"2024-11-05T12:55:41","date_gmt":"2024-11-05T11:55:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=207896"},"modified":"2024-11-05T12:55:41","modified_gmt":"2024-11-05T11:55:41","slug":"tous-renueva-su-direccion-de-marketing-con-anais-durand-y-anna-sio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207896","title":{"rendered":"TOUS renueva su direcci\u00f3n de marketing con Ana\u00efs Durand y Anna Si\u00f3"},"content":{"rendered":"

Ana\u00efs Durand<\/strong>, quien ha liderado el \u00e1rea de marketing durante los \u00faltimos ocho a\u00f1os, ha sido nombrada brand development director<\/em><\/strong>, un puesto de nueva creaci\u00f3n. Paralelamente, Anna Si\u00f3 ha asumido el cargo de marketing & communication director<\/strong> y se ha incorporado al comit\u00e9 ejecutivo. Ambas reportar\u00e1n directamente a Carlos Soler-Duffo, consejero delegado de TOUS<\/strong>.<\/p>\n

En su nuevo rol, Ana\u00efs Durand<\/a> se centrar\u00e1 en consolidar el legado e impacto de TOUS<\/strong>. Entre sus responsabilidades destacar\u00e1n el liderazgo de proyectos clave en el \u00e1mbito socioeducativo, incluyendo iniciativas como TOUS Future Talent, TOUS School y TOUS Creative Design Crafts, en colaboraci\u00f3n con Elisava. Este \u00faltimo proyecto se enfoca en el desarrollo de un programa pedag\u00f3gico para fomentar la innovaci\u00f3n y la formaci\u00f3n creativa. Adem\u00e1s, Durand ser\u00e1 responsable de la preservaci\u00f3n del archivo TOUS Heritage y del legado cultural de la marca<\/strong>.<\/p>\n

\u201cEstoy muy ilusionada por este nuevo cargo y las oportunidades que representa para seguir apoyando la innovaci\u00f3n y la creatividad que nos han caracterizado a lo largo de los a\u00f1os. Seguiremos trabajando en contribuir de manera a\u00fan m\u00e1s directa a impulsar nuevas iniciativas y proyectos que mantendr\u00e1n TOUS a la vanguardia del sector, respetando siempre nuestra tradici\u00f3n artesanal y nuestra contribuci\u00f3n social\u201d, ha declarado Ana\u00efs Durand.<\/p>\n

Por su parte, Anna Si\u00f3 asumir\u00e1 el liderazgo de las \u00e1reas de Marketing y Comunicaci\u00f3n, despu\u00e9s de haber desempe\u00f1ado un papel fundamental como brand experience director desde su incorporaci\u00f3n a la empresa hace m\u00e1s de dos a\u00f1os. Durante este tiempo, Si\u00f3 ha colaborado estrechamente con Durand en la renovaci\u00f3n de la marca TOUS y ha liderado el desarrollo del modelo de experiencia de marca, con un enfoque interdisciplinario y especial \u00e9nfasis en el \u00e1mbito digital<\/strong>. En su nuevo cargo, Si\u00f3 continuar\u00e1 impulsando la experiencia de marca y reforzando la conexi\u00f3n de TOUS con sus clientes actuales y futuros<\/strong>.<\/p>\n

\u201cEs un privilegio asumir esta nueva responsabilidad. El \u00e9xito de la evoluci\u00f3n de la marca ha sido uno de nuestros pilares de crecimiento, y continuaremos trabajando para incrementar la relevancia de TOUS en torno a sus valores de audacia, creatividad y sentido del humor\u201d, afirma Anna Si\u00f3.<\/p>\n

Carlos Soler-Duffo, consejero delegado de TOUS, declar\u00f3: \u201cAna\u00efs y Anna han demostrado una comprensi\u00f3n profunda de la marca, de su ADN y de los valores que la definen, as\u00ed como del camino que queremos seguir en nuestra evoluci\u00f3n. Sus nombramientos son un reflejo de nuestro compromiso por continuar impulsando el posicionamiento de TOUS y su relevancia cultural<\/strong>, en l\u00ednea con nuestro pilar Elevation de nuestro plan estrat\u00e9gico GEM\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tous, la prestigiosa firma joyera, ha realizado dos importantes nombramientos con el objetivo de fortalecer su desarrollo de marca y potenciar el talento interno.<\/p>\n","protected":false},"author":14,"featured_media":207900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-207896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nTOUS renueva su direcci\u00f3n de marketing con Ana\u00efs Durand y Anna Si\u00f3 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=207896\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOUS renueva su direcci\u00f3n de marketing con Ana\u00efs Durand y Anna Si\u00f3 - 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