{"id":207885,"date":"2024-11-05T12:12:33","date_gmt":"2024-11-05T11:12:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=207885"},"modified":"2024-11-05T16:11:50","modified_gmt":"2024-11-05T15:11:50","slug":"google-simplifica-el-acceso-a-inventarios-curados-en-ad-manager","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207885","title":{"rendered":"Google simplifica el acceso a inventarios curados en Ad Manager"},"content":{"rendered":"<p><strong>Google mejora su oferta de publicidad program\u00e1tica con la introducci\u00f3n en Google Ad Manager de la herramienta Curation, una nueva capacidad que permite a las agencias de medios acceder a paquetes de inventario curados y activar segmentos de datos dentro de su cuenta de agencia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda en su blog corporativo, la misma se encuentra incorporando<strong> nuevas capacidades de curaci\u00f3n del inventario disponible en Google Ad Manager<\/strong> que posibiliten a las agencias simplificar sus flujos de trabajo para el reporte, descubrimiento, predicci\u00f3n y empaquetamiento del inventario, y facilitar a su vez la gesti\u00f3n de acuerdos directos con los editores de la plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las mismas, destaca la nueva herramienta, <strong>Curation<\/strong>, que permite <strong>conectar con una serie de partners &#8211; entre plataformas de gesti\u00f3n de datos, SSPs y DSPs -, para acceder a paquetes de inventario ya curados y activar segmentos de datos<\/strong> directamente <strong>dentro de su cuenta de agencia.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan recuerdan desde Google, \u201cal curar inventario y audiencias en el lado de la venta, las agencias acceden a insights m\u00e1s ricos que pueden impulsar una mejor predicci\u00f3n y tasas de \u2018matcheo\u2019 mayores\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y respecto a la gesti\u00f3n de pagos con proveedores de datos y curaci\u00f3n de inventario, Google Ad Manager se encargar\u00e1 de gestionar la facturaci\u00f3n, eliminando la necesidad de que las agencias tengan que iniciar cadenas de correos o procesos de pagos aparte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los proveedores que est\u00e1n presentes ya en la herramienta, se citan Audigent, IAS, Liveramp, Lotame, Multilocal, Permutive, PrimeAudience y Scope3.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanza la herramienta Curation, que permite a las agencias de medios acceder a paquetes de inventario curados y activar segmentos de datos, de partners como IAS, Liveramp, Lotame o Scope3. <\/p>\n","protected":false},"author":29,"featured_media":207891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,2341],"class_list":["post-207885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google simplifica el acceso a inventarios curados en Ad Manager<\/title>\n<meta name=\"description\" content=\"Lanza la herramienta Curation, que permite a las agencias de medios acceder a paquetes de inventario curados y activar segmentos de datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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