{"id":207868,"date":"2024-11-05T12:07:47","date_gmt":"2024-11-05T11:07:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=207868"},"modified":"2024-11-05T16:46:21","modified_gmt":"2024-11-05T15:46:21","slug":"la-vecina-rubia-presenta-primer-thriller-accion-inmersiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207868","title":{"rendered":"La Vecina Rubia presenta su primer thriller con una acci\u00f3n inmersiva en Madrid"},"content":{"rendered":"<p><strong>El primer thriller de La Vecina Rubia titulado &#8216;Mi querida Luc\u00eda&#8217; de Libros C\u00fapula, editorial del Grupo Planeta, tuvo un lanzamiento disruptivo respecto a las campa\u00f1as de otros de los libros de la autora an\u00f3nima.<\/strong><\/p>\n<p>Para este lanzamiento de <strong>Mi Vecina Rubia<\/strong> se ha puesto en marcha una experiencia inmersiva basada en un escape room, ubicado en la Plaza del Callao de Madrid, con el objetivo de que <strong>los potenciales lectores vivieran en primera persona el primer cap\u00edtulo del libro<\/strong>, llev\u00e1ndose a casa una experiencia \u00fanica, basada en enigmas relacionados con los astros, el hor\u00f3scopo y el c\u00edrculo m\u00e1s cercano de amistades de la protagonista, tres de las tem\u00e1ticas principales del libro.<\/p>\n<p>Para ello, <strong>la Divisi\u00f3n Editorial de Grupo Planeta<\/strong> ha trabajado de la mano de <strong>Arena Media y Havas Play<\/strong>, la aceleradora de contenidos transmedia de <strong>Havas Media Network<\/strong>, responsable de la conceptualizaci\u00f3n, producci\u00f3n y adaptaci\u00f3n del espacio. Por otro lado<strong>, Libros C\u00fapula<\/strong> ha contado para esta acci\u00f3n con la colaboraci\u00f3n especial de Vueling con el fin de acercar la acci\u00f3n inmersiva de Madrid a medios de comunicaci\u00f3n y creadores de contenido de Barcelona.<\/p>\n<p>Para ello,<strong> se tematiz\u00f3 todo el trayecto de ida entre Barcelona y Madrid con sorpresas a bordo<\/strong> para todos los pasajeros. Adem\u00e1s, 20 lectoras de la Vecina Rubia de Barcelona tuvieron la oportunidad de disfrutar del escape room en Madrid, viviendo toda la experiencia con <strong>Vueling<\/strong>, ganando su plaza en un sorteo realizado en las redes sociales de la autora unas semanas antes del lanzamiento.<\/p>\n<p>La acci\u00f3n ha sido dinamizada a trav\u00e9s de publicaciones org\u00e1nicas en los perfiles sociales de <strong>la Vecina Rubia, as\u00ed como en los de la editorial.<\/strong> Tambi\u00e9n ha contado, antes del inicio y durante los d\u00edas en los que estuvo activo el escape room, con <strong>una campa\u00f1a Social Ads<\/strong> enfocada a lectores habituales de thrillers. Adem\u00e1s, se llev\u00f3 a cabo <strong>un evento privado<\/strong> para medios de comunicaci\u00f3n dirigido a prensa generalista y medios especializados en cultura, marketing y sociedad, as\u00ed como creadores de contenido vinculados a la literatura (especialmente a la novela negra).<\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;Mi querida Luc\u00eda&#039; de La Vecina Rubia\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Rj7rCdAuna0?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de una experiencia a bordo, 20 lectoras de la autora an\u00f3nima conocieron de primera mano los entresijos de &#8216;Mi querida Luc\u00eda&#8217;. Todo ello en un viaje express de Barcelona a Madrid.<\/p>\n","protected":false},"author":10966,"featured_media":207870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-207868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Vecina Rubia presenta su primer thriller con una acci\u00f3n inmersiva<\/title>\n<meta name=\"description\" content=\"A trav\u00e9s de una experiencia a bordo, 20 lectoras de la autora an\u00f3nima conocieron de primera mano los entresijos de &#039;Mi querida Luc\u00eda&#039;. 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