{"id":207685,"date":"2024-11-04T11:51:01","date_gmt":"2024-11-04T10:51:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=207685"},"modified":"2024-11-04T16:50:05","modified_gmt":"2024-11-04T15:50:05","slug":"movistar-koi-primer-club-esports-apuesta-sostenibilidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207685","title":{"rendered":"Movistar KOI, primer club de Esports que apuesta por la sostenibilidad"},"content":{"rendered":"<p><strong>Movistar KOI y Ecoembes, la organizaci\u00f3n medioambiental que lleva m\u00e1s de 25 a\u00f1os promoviendo la econom\u00eda circular a trav\u00e9s del reciclaje de envases, han colaborado para implementar un plan de sostenibilidad en la industria de los deportes electr\u00f3nicos. <\/strong><\/p>\n<p>Con este plan pretenden que la educaci\u00f3n ambiental cale poco a poco en el sector de los<strong> Esports<\/strong>, gracias a la concienciaci\u00f3n en reciclaje, recuperaci\u00f3n de envases o econom\u00eda circular, para alcanzar <strong>el objetivo de ser neutrales en carbono<\/strong> y<strong> ser fieles a su compromiso con la agenda 2030.<\/strong><\/p>\n<p>Una de las primeras medidas tomadas por el club en base a ello ha sido firmar el manifiesto de <strong>UNSCAF (United Nations for Sports Climate Action Framework)<\/strong>, un pacto firmado por organizaciones deportivas internacionales con el objetivo de apoyar y orientar a los actores deportivos para lograr los objetivos globales contra el cambio clim\u00e1tico.<\/p>\n<p>Para <strong>Nieves Rey<\/strong>, directora de comunicaci\u00f3n y marketing de <strong>Ecoembes<\/strong>, \u201cacercar nuestro conocimiento y experiencia en econom\u00eda circular a un mundo como el de los Esports, tan cercano a las nuevas generaciones, es muestra de nuestro compromiso con llevar la circularidad a todas partes\u201d y ha explicado que <strong>\u201cLa partida circular\u201d representa que \u201ccada peque\u00f1a acci\u00f3n contribuye a <\/strong>ganar la partida m\u00e1s importante: la de<strong> proteger nuestro planeta\u201d.<\/strong><\/p>\n<p>Asimismo, <strong>Carlos Garc\u00eda Acevedo<\/strong>, CRO de la compa\u00f1\u00eda, agradeci\u00f3 a <strong>Ecoembes<\/strong> su apoyo en esta nueva etapa de colaboraci\u00f3n: <strong>\u201cEsta asociaci\u00f3n nos sit\u00faa a la vanguardia en el mundo de los Esports en cuanto a compromiso con el medioambiente.<\/strong> Es un reto para nosotros como club, comprometernos mediante acciones concretas a reducir nuestra huella de carbono en los pr\u00f3ximos a\u00f1os [&#8230;]\u00bb.<\/p>\n<p><strong>Ecoembes<\/strong> ser\u00e1 patrocinador oficial de <strong>Movistar KOI<\/strong> durante lo que resta de 2024 y todo 2025, actuando como gu\u00eda para que el club se convierta en una de las primeras entidades deportivas sostenibles dentro de la industria de los<strong> Esports.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"KOI&amp;Ecoembes | \u00daNETE A LA PARTIDA CIRCULAR | #Ecoembes\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wqiPf2voXEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la mano de Ecoembes, implementan &#8216;La partida circular&#8217;, un plan para implementar un modelo de consumo responsable.<\/p>\n","protected":false},"author":10966,"featured_media":207687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2148,6067],"class_list":["post-207685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-esports","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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