{"id":207344,"date":"2024-10-30T16:19:23","date_gmt":"2024-10-30T15:19:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=207344"},"modified":"2024-10-30T16:19:23","modified_gmt":"2024-10-30T15:19:23","slug":"las-otts-publicidad-crecen-prime-video-lidera-usuarios-activos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207344","title":{"rendered":"Las OTT’s con publicidad crecen y Prime Video lidera en usuarios activos"},"content":{"rendered":"

En un contexto marcado por la convivencia de las distintas plataformas de streaming y la saturaci\u00f3n de contenidos audiovisuales, Prime Video mantiene su liderazgo frente a competidores como Disney + y Netflix.<\/strong><\/p>\n

Tal y como informa el bar\u00f3metro de las OTT de geca<\/strong>\u00a0 que abarca desde julio a septiembre de 2024, el 67,35% de los usuarios mayores de 18 a\u00f1os opta por los contenidos de Prime Video<\/strong>, un 60,25% es fiel a Netflix<\/strong> y un 40,6% se decanta por Disney +<\/strong>, plataforma que se ha beneficiado de la \u00e9poca estival y se convierte en la que ha experimentado un mayor crecimiento entre julio y septiembre de este a\u00f1o.<\/p>\n

No obstante, Prime Video consolida su posici\u00f3n como la plataforma l\u00edder en usuarios activos<\/strong>, a\u00fan habiendo incorporado su plan de anuncios el pasado 9 de abril de este mismo a\u00f1o. De hecho, las opciones con publicidad en las OTT’s han crecido en todas las plataformas, especialmente en esta con un 66%. S\u00f3lo Atresplayer le pisa los talones en porcentaje.<\/strong><\/p>\n

En otro orden de cosas, el 63,7% de los usuarios declara consumir m\u00e1s de cuatro horas de contenido semanales en plataformas de streaming<\/strong> y RTVE Play se mantiene l\u00edder en las plataformas gratuitas logrando su m\u00e1ximo hist\u00f3rico con un 34% de cuota.<\/p>\n

Finalmente, en el apartado de los contenidos de las plataformas, ‘Respira’ de Netflix y ‘Cicatriz’ de Prime Video son las ficciones m\u00e1s vistas<\/strong> entre julio y septiembre de 2024. La serie documental ‘LaLiga: M\u00e1s all\u00e1 del gol’<\/strong> cierra el top tres de lo m\u00e1s visto en este per\u00edodo de tiempo.<\/p>\n","protected":false},"excerpt":{"rendered":"

En el caso de Disney +, la plataforma es la que m\u00e1s ha crecido entre julio y septiembre de 2024 con un 40,6% de usuarios.<\/p>\n","protected":false},"author":10966,"featured_media":205602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-207344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"\nLas OTT's con publicidad crecen y Prime Video lidera en usuarios activos<\/title>\n<meta name=\"description\" content=\"En el caso de Disney +, la plataforma es la que m\u00e1s ha crecido entre julio y septiembre de 2024 con un 40,6% de usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=207344\" \/>\n<meta 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