{"id":207299,"date":"2024-10-29T16:34:49","date_gmt":"2024-10-29T15:34:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=207299"},"modified":"2024-10-30T09:16:37","modified_gmt":"2024-10-30T08:16:37","slug":"pentawards-london-2024-ramon-do-casar-bodega-premio-roberto-nunez-studio-agencia-branding-packaging-diseno-barcelona-consultora-de-innovacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207299","title":{"rendered":"Los Pentawards premian el branding & packaging de Roberto N\u00fa\u00f1ez Studio para la bodega Ram\u00f3n do Casar"},"content":{"rendered":"

Londres celebr\u00f3 un a\u00f1o m\u00e1s la gala de los Pentawards<\/a>, los premios de branding y dise\u00f1o de packaging de mayor prestigio global. Entre los galardonados, la agencia y consultora de innovaci\u00f3n <\/span>Roberto N\u00fa\u00f1ez Studio<\/b>. El trabajo de estrategia y dise\u00f1o realizado a <\/span>Ram\u00f3n do Casar<\/b> y a su vino Varietal consigui\u00f3 alzarse con 2 Pentawards de bronce y una nominaci\u00f3n.<\/span><\/p>\n

La historia de la prestigiosa bodega gallega se remonta a 1955 y a la vida de Ram\u00f3n, un emigrante gallego que ante la pobreza y falta de oportunidades de la \u00e9poca parti\u00f3 hacia Venezuela para luchar por un futuro mejor.\u00a0<\/span><\/p>\n

El nuevo posicionamiento de Ram\u00f3n do Casar, el restyling de su identidad y el nuevo packaging han conseguido transmitir en una presentaci\u00f3n singular la historia de reinvenci\u00f3n y superaci\u00f3n personal que hay detr\u00e1s de la marca.\u00a0<\/span><\/p>\n

\"\"
Roberto N\u00fa\u00f1ez, en la Pentawards Gala Ceremony. Londres.<\/figcaption><\/figure>\n

El jurado de los Pentawards 2024 evalu\u00f3 a miles de proyectos procedentes de 65 pa\u00edses en funci\u00f3n de criterios como la excelencia estrat\u00e9gica, la calidad del dise\u00f1o, la expresi\u00f3n de marca, el nivel de creatividad e innovaci\u00f3n, y la conexi\u00f3n emocional que el dise\u00f1o logra establecer con el consumidor. Estos par\u00e1metros permitieron identificar y premiar a las mejores propuestas en las diferentes categor\u00edas del concurso: alimentaci\u00f3n, bebidas, body, health & beauty, tecnolog\u00eda, hogar, etc.<\/span><\/p>\n

\"\"<\/p>\n

En el palmar\u00e9s, adem\u00e1s de <\/span>Roberto N\u00fa\u00f1ez Studio<\/b> y <\/span>Ram\u00f3n do Casar<\/b>, han alcanzado metal marcas como: Coca Cola, Heinz, Absolut, Ray-Ban, Tanqueray, Sony, o Heineken, entre otras.\u00a0<\/span><\/p>\n

En 2025, todos los proyectos premiados formar\u00e1n parte del libro The Package Design Book (Ed. Taschen), la publicaci\u00f3n internacional de referencia en el branding y dise\u00f1o de packaging.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El trabajo de estrategia y dise\u00f1o realizado a Ram\u00f3n do Casar y a su vino Varietal consigui\u00f3 alzarse con dos bronces y una nominaci\u00f3n.<\/p>\n","protected":false},"author":30,"featured_media":207301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225,2114],"class_list":["post-207299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-creatividad"],"acf":[],"yoast_head":"\nLos Pentawards premian el branding & packaging de Roberto N\u00fa\u00f1ez Studio para la bodega Ram\u00f3n do Casar<\/title>\n<meta name=\"description\" content=\"El trabajo de estrategia y dise\u00f1o realizado a Ram\u00f3n do Casar y a su vino Varietal consigui\u00f3 alzarse con 2 Pentawards de bronce y una nominaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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