{"id":207272,"date":"2024-10-29T10:11:19","date_gmt":"2024-10-29T09:11:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=207272"},"modified":"2024-10-29T17:03:11","modified_gmt":"2024-10-29T16:03:11","slug":"iqos-celebra-su-decimo-aniversario-en-un-evento-global-en-japon","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=207272","title":{"rendered":"IQOS celebra su d\u00e9cimo aniversario en un evento global en Jap\u00f3n"},"content":{"rendered":"

IQOS, la marca de tabaco calentado del grupo Philip Morris International que cumple su d\u00e9cimo aniversario, ha celebrado en Tokio el encuentro global<\/strong>\u00a0‘IQOS Together X Sensorium’, un evento que se enmarca dentro de la iniciativa Together X<\/em><\/span>, que busca poner en valor el poder de \u201csaber elegir\u201d y que reconoce a los m\u00e1s de 30 millones de fumadores adultos de los cuales un 72% ha dejado de quemar tabaco para pasar a calentarlo con IQOS.\u00a0<\/strong><\/p>\n

La iniciativa IQOS Together X conmemora, por tanto, una d\u00e9cada de buenas decisiones llevadas a cabo por millones de usuarios adultos de IQOS que han optado por alejarse de los cigarrillos sustituy\u00e9ndolos por una alternativa mejor. \u201cReunir a tantos miembros de esta comunidad en este evento \u00fanico es una oportunidad tanto para celebrar el papel que est\u00e1n jugando en el cambio hacia el fin de los cigarrillos, como para que animen a otros fumadores adultos a cambiar a una mejor alternativa si no dejan de fumar<\/span>\u201d, dijo <\/span>Stefano Volpetti, presidente global de productos sin humo de Philip Morris International<\/b>.\u00a0<\/span><\/p>\n

\u201cJap\u00f3n es el lugar en el que naci\u00f3 IQOS y es el pa\u00eds que ha estado liderando la apuesta de la compa\u00f1\u00eda por conseguir un futuro sin humo durante la \u00faltima d\u00e9cada<\/span>\u201d, dijo <\/span>Shea Lih Goh, presidenta de Philip Morris en Jap\u00f3n<\/b>.<\/span><\/p>\n

\"\"<\/p>\n

Durante una rueda de prensa previa al evento, IQOS ha anunciado su colaboraci\u00f3n con el DJ y productor nominado al Grammy, Steve Aoki<\/strong>, que tambi\u00e9n ha actuado en el evento. La pasi\u00f3n de Aoki por la m\u00fasica y el arte est\u00e1 alineada con la visi\u00f3n de IQOS de apostar por un futuro libre de humo, convirtiendo esta colaboraci\u00f3n en un s\u00edmbolo compartido de innovaci\u00f3n y progreso. En palabras de Aoki: \u201c<\/span>Considero que la visi\u00f3n de IQOS es progresiva, innovadora y, realmente, muy inspiradora<\/span>\u201d.<\/span><\/p>\n

El dispositivo IQOS ILUMA integra una tecnolog\u00eda innovadora que ofrece a los fumadores adultos una forma diferente de consumir tabaco, calent\u00e1ndolo en lugar de quemarlo, por lo que no produce ceniza, ni humo de cigarrillo. Al no haber combusti\u00f3n, IQOS emite significativamente menos niveles de sustancias qu\u00edmicas da\u00f1inas en comparaci\u00f3n con los cigarrillos<\/span>. El dispositivo IQOS, para cuya investigaci\u00f3n cient\u00edfica ya se han invertido cerca de 12.500 millones de d\u00f3lares, comenz\u00f3 a comercializarse a finales de 2014 en Jap\u00f3n y en Italia y a d\u00eda de hoy se encuentra disponible en m\u00e1s de 50 mercados en todo el mundo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca ha celebrado en el encuentro que m\u00e1s de 30 millones de fumadores adultos de todo el mundo han decidido apostar por alternativas libres de humo.<\/p>\n","protected":false},"author":30,"featured_media":207274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-207272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"\nIQOS celebra su d\u00e9cimo aniversario en un evento global en Jap\u00f3n<\/title>\n<meta name=\"description\" content=\"La marca celebra la comunidad de m\u00e1s de 30 millones de fumadores adultos de todo el mundo que han decidido apostar por alternativas libres de humo y dejar atr\u00e1s el cigarrill\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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