{"id":206890,"date":"2024-10-22T13:33:06","date_gmt":"2024-10-22T11:33:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=206890"},"modified":"2024-10-22T13:33:06","modified_gmt":"2024-10-22T11:33:06","slug":"ipsos-lanza-accessible-ux-audit-para-cumplir-con-la-acta-de-accesibilidad-europea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=206890","title":{"rendered":"Ipsos lanza Accessible UX Audit para cumplir con la Acta de Accesibilidad Europea"},"content":{"rendered":"<p>La soluci\u00f3n ha sido desarrollada en colaboraci\u00f3n con CurbCutOS, compa\u00f1\u00eda experta en soluciones de accesibilidad digital, con 29 a\u00f1os de experiencia en el campo. Accessible UX Audit\u00a0 utiliza un proceso de tres pasos que<strong> identifica un 60% m\u00e1s de errores que los esc\u00e1neres automatizados de las Pautas de Accesibilidad al Contenido en la Web (WCAG)<\/strong>.<\/p>\n<p>El proceso incluye:<\/p>\n<ol>\n<li>Identificaci\u00f3n de brechas de accesibilidad en sitios web, aplicaciones, dispositivos y documentos.<\/li>\n<li>Verificaci\u00f3n de estas brechas mediante una auditor\u00eda automatizada, complementada con una evaluaci\u00f3n experta y pruebas de usabilidad con usuarios con discapacidad.<\/li>\n<li>Desarrollo de un plan de mejora con recomendaciones prioritarias y soluciones de dise\u00f1o efectivas.<\/li>\n<\/ol>\n<p>Ana Cadavid, UX manager de Ipsos en Espa\u00f1a, destaca que <strong>esta soluci\u00f3n va m\u00e1s all\u00e1 de los escaneos automatizados, integrando experiencias del mundo real de personas con discapacidad y d\u00e9cadas de experiencia en accesibilidad y UX<\/strong>. Esto asegura soluciones integrales para la accesibilidad digital.<\/p>\n<p>Por su parte, Mark Pound, CEO de CurbCutOS, enfatiza la importancia de la accesibilidad digital como una imperativa empresarial, se\u00f1alando que crear experiencias m\u00e1s inclusivas mejora los productos y servicios para todos, fortaleciendo las conexiones emocionales y fomentando la lealtad a la marca.<\/p>\n<p>Accessible UX Audit est\u00e1 <strong>disponible en 24 mercados en Asia, \u00c1frica, Am\u00e9rica del Norte, Am\u00e9rica del Sur y Europa<\/strong>, con planes de expansi\u00f3n futura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ipsos, una de las principales empresas de investigaci\u00f3n de mercado a nivel mundial, ha anunciado el lanzamiento de Accessible UX Audit, servicio dise\u00f1ado para ayudar a las empresas a asegurar que sus experiencias de usuario cumplan con los requisitos de la pr\u00f3xima Acta de Accesibilidad Europea (EAA), que exige que todos los productos y servicios digitales sean accesibles para personas con discapacidad antes del 28 de junio de 2025.<\/p>\n","protected":false},"author":14,"featured_media":206895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-206890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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