{"id":206114,"date":"2024-10-11T10:27:17","date_gmt":"2024-10-11T08:27:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=206114"},"modified":"2024-10-11T15:33:05","modified_gmt":"2024-10-11T13:33:05","slug":"foro-ia-y-amkt-se-unen-para-impulsar-a-los-profesionales-del-marketing-a-traves-de-la-ia-generativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=206114","title":{"rendered":"Foro IA y AMKT se unen para impulsar a los profesionales del marketing a trav\u00e9s de la IA generativa"},"content":{"rendered":"<p><strong>Foro IA y la Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) firmaron un acuerdo de colaboraci\u00f3n destinado a impulsar el desarrollo de los profesionales del marketing a trav\u00e9s del uso de la inteligencia artificial generativa. <\/strong><\/p>\n<p>Esta alianza estrat\u00e9gica busca ayudarlos a identificar las oportunidades que ofrece esta tecnolog\u00eda emergente para mejorar la eficacia del marketing y fortalecer sus capacidades para maximizar la contribuci\u00f3n de la IA a negocio. <strong>Marketing es uno de los sectores en los que la IA generativa est\u00e1 demostrando un mayor potencial de impacto.<\/strong><\/p>\n<p>Sin ir m\u00e1s lejos, la consultora<strong> McKinsey estima que el 75 % del valor aportado por esta tecnolog\u00eda dentro de las organizaciones se lo llevar\u00e1n cuatro \u00e1reas funcionales<\/strong>, entre las que, de nuevo, aparecen Marketing y Ventas.\u00a0 De esta forma, <strong>la IA generativa aterriza en este \u00e1mbito con la promesa de agilizar procesos, mejorar la eficiencia de los equipos y aumentar su productividad<\/strong>, pero tambi\u00e9n de convertirse en un aliado capaz de abrir nuevas posibilidades creativas.<\/p>\n<p>A trav\u00e9s de esta nueva colaboraci\u00f3n, <strong>Foro IA y AMKT pretenden contribuir a facilitar la generaci\u00f3n de conocimiento, el intercambio de experiencias y la ayuda mutua entre estos profesionales. <\/strong>Como explica <strong>Fernando Polo<\/strong>, presidente de <strong>Foro IA<\/strong>: \u201cHasta la fecha, los profesionales de marketing y comunicaci\u00f3n han recibido la IA generativa con una mezcla de entusiasmo y cautela [&#8230;]. A trav\u00e9s de esta colaboraci\u00f3n queremos abrir esa puerta a m\u00e1s personas. Trabajaremos juntos para descubrir y desarrollar estrategias y herramientas que mejoren el d\u00eda a d\u00eda de los departamentos y profesionales de marketing a trav\u00e9s de la IA generativa\u201d.<\/p>\n<p>Por su parte, <strong>Enrique Arribas<\/strong>, presidente de <strong>AMKT<\/strong>, asegura: [&#8230;] <strong>Esta colaboraci\u00f3n de Foro IA y AMKT pretende despejar incertidumbres y aportar soluciones concretas<\/strong> que refuercen a los profesionales en su labor y nos ayuden a seguir construyendo un marketing cada vez m\u00e1s s\u00f3lido y con mayor contribuci\u00f3n a la cuenta de resultados de las empresas\u201d.<\/p>\n<p><strong>El acuerdo entre ambas entidades prev\u00e9 la creaci\u00f3n de un grupo de trabajo conjunto<\/strong> que, entre otras iniciativas, pondr\u00e1 en marcha un cat\u00e1logo de casos de uso reales de la IA generativa en marketing y un bar\u00f3metro de impacto de la IA generativa en el sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El acuerdo contempla la elaboraci\u00f3n de un cat\u00e1logo de casos de uso reales y un bar\u00f3metro de uso de IA en el \u00e1mbito del Marketing y la Comunicaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":206119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077,50],"class_list":["post-206114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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