{"id":206104,"date":"2024-10-10T17:42:51","date_gmt":"2024-10-10T15:42:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=206104"},"modified":"2024-10-10T17:42:51","modified_gmt":"2024-10-10T15:42:51","slug":"ias-prueba-con-meta-listas-bloqueo-contenido","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=206104","title":{"rendered":"IAS prueba con Meta las listas de bloqueo de contenido"},"content":{"rendered":"<p><strong>Integral Ad Science (IAS) prueba con Meta una nueva soluci\u00f3n de optimizaci\u00f3n para anunciantes que permite evitar de forma autom\u00e1tica que sus anuncios se emplacen junto a contenido que pueda ser inapropiado, de acuerdo a los est\u00e1ndares de la industria.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La soluci\u00f3n<em> third-party<\/em> de IAS Content Block List para anuncios en Facebook y en Instagram Feed y Reels est\u00e1 abierta para todos los clientes de IAS que actualmente emplean las soluciones de medici\u00f3n para el feed y los reels de ambas redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta nueva herramienta garantiza a los anunciantes que sus impresiones se entregan junto a contenidos apropiados para su marca; poder crear listas de bloqueo personalizadas bas\u00e1ndose en los est\u00e1ndares de la industria y en un extenso cat\u00e1logo de categor\u00edas contextuales; y en combinaci\u00f3n con la soluci\u00f3n de Total Media Quality en Meta, disponible en 28 idiomas, mejorar a\u00fan m\u00e1s el brand suitability de sus inversiones publicitarias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cComo primer proveedor en probar esta soluci\u00f3n con Meta, estamos muy contentos de poder ayudar a los anunciantes a generar engagement y llegar a los usuarios a trav\u00e9s de entornos apropiados para sus marcas y en contextos relevantes en la plataforma de Meta\u201d, ha se\u00f1alado<strong> Lisa Utzscheneide<\/strong>r, CEO de <strong>IAS.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las listas de bloqueo de contenido estar\u00e1n disponibles para todos los anunciantes de la compa\u00f1\u00eda a comienzos de 2025.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soluci\u00f3n permite a los anunciantes evitar de forma autom\u00e1tica que sus anuncios se emplacen junto a contenido inapropiado en Facebook e Instagram seg\u00fan los est\u00e1ndares de la industria. <\/p>\n","protected":false},"author":29,"featured_media":206106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148,50],"class_list":["post-206104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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