{"id":205483,"date":"2024-10-01T11:23:46","date_gmt":"2024-10-01T09:23:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=205483"},"modified":"2024-10-01T17:15:52","modified_gmt":"2024-10-01T15:15:52","slug":"una-vida-contigo-nueva-campana-santalucia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=205483","title":{"rendered":"&#8216;Una vida contigo&#8217;, la nueva campa\u00f1a de Santaluc\u00eda"},"content":{"rendered":"<p><strong>\u00abNo es el destino, no es el viaje. Es la compa\u00f1\u00eda.\u00bb Este es el poderoso mensaje en el que se centra la nueva campa\u00f1a de Santaluc\u00eda titulada &#8216;Una vida contigo&#8217;. Este es el compromiso que la aseguradora ofrece a sus clientes, un valor \u00fanico en el mundo de los seguros. <\/strong><\/p>\n<p>La compa\u00f1\u00eda de seguros cuenta con todos los seguros de protecci\u00f3n familiar que se adaptan a las diferentes etapas de la vida, para que podamos estar tranquilos y ocuparnos de lo que de verdad importa. \u201cCuando decimos <strong>&#8216;Una Vida Contigo&#8217;, nos referimos a acompa\u00f1ar a nuestros clientes a organizar sus seguros e inversiones<\/strong>, ayud\u00e1ndoles a planificar su futuro y a sentirse un poco menos estresados [&#8230;]\u00bb..<\/p>\n<p>\u00abEs una idea de marca que refuerza nuestra empat\u00eda, nuestro cuidado, nuestro conocimiento y nuestro compromiso con las personas. Y, por supuesto, tambi\u00e9n refuerza nuestra vocaci\u00f3n de servicio. No estamos aqu\u00ed s\u00f3lo para ti. Estamos aqu\u00ed contigo.\u201d contin\u00faa <strong>Laia Prunera Casad\u00f3<\/strong>, directora de marketing de <strong>Santaluc\u00eda.<\/strong><\/p>\n<p>El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en<strong> Pasapalabra<\/strong>, y posteriormente se emiti\u00f3 en todas las cadenas en horario prime time de m\u00e1xima audiencia. Adem\u00e1s, se amplificar\u00e1 la campa\u00f1a audiovisual en entornos digitales, en canales como <strong>Atresmedia, Movistar+, Mediaset, YouTube, Amazon Prime, Rakuten o Pulsa.<\/strong><\/p>\n<p>La campa\u00f1a tambi\u00e9n se reforzar\u00e1 mediante la radio, con m\u00e1s de 500 cu\u00f1as a nivel nacional en las principales emisoras del pa\u00eds, como <strong>Cadena SER, Cope, Onda Cero o Los40<\/strong> e incluso llegar\u00e1 a los cines, con el<strong> estreno en m\u00e1s de 2.000 salas<\/strong> espa\u00f1olas el pr\u00f3ximo viernes 4 de octubre. La acci\u00f3n publicitaria es transversal, ya que adem\u00e1s se llevar\u00e1 a cabo una campa\u00f1a de influencer marketing con un pool de 13 perfiles que, mediante challenges, sorteos y muchas m\u00e1s sorpresas, reforzar\u00e1n la campa\u00f1a en redes.<\/p>\n<p>Adem\u00e1s, tendr\u00e1 igualmente presencia en exterior, con <strong>m\u00e1s de 90 autobuses que recorrer\u00e1n las calles de Madrid, Barcelona, Toledo y Andaluc\u00eda<\/strong>; y, por supuesto, con presencia en toda la red de agencias de Santaluc\u00eda y en un lugar destacado dentro de su web. \u00abEsta campa\u00f1a es un reflejo de nuestra evoluci\u00f3n como marca y nuestro compromiso por acompa\u00f1ar y responder a las necesidades de nuestros clientes, que van cambiando a lo largo de la vida\u201d, concluye Prunera.<\/p>\n<p><iframe loading=\"lazy\" title=\"Una vida contigo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MhOUAUxL_GA?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.<\/p>\n","protected":false},"author":10966,"featured_media":205487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-205483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Una vida contigo&#039;, la nueva campa\u00f1a de Santaluc\u00eda<\/title>\n<meta name=\"description\" content=\"El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=205483\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Una vida contigo&#039;, la nueva campa\u00f1a de Santaluc\u00eda\" \/>\n<meta property=\"og:description\" content=\"El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=205483\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-01T09:23:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T15:15:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Santalucia-Una-vida-contigo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"&#8216;Una vida contigo&#8217;, la nueva campa\u00f1a de Santaluc\u00eda\",\"datePublished\":\"2024-10-01T09:23:46+00:00\",\"dateModified\":\"2024-10-01T15:15:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483\"},\"wordCount\":437,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Santalucia-Una-vida-contigo.jpg\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=205483\",\"name\":\"'Una vida contigo', la nueva campa\u00f1a de Santaluc\u00eda\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Santalucia-Una-vida-contigo.jpg\",\"datePublished\":\"2024-10-01T09:23:46+00:00\",\"dateModified\":\"2024-10-01T15:15:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=205483\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Santalucia-Una-vida-contigo.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Santalucia-Una-vida-contigo.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Con esta emotiva campa\u00f1a, Santaluc\u00eda busca llegar a sus clientes desde una perspectiva m\u00e1s aut\u00e9ntica y humana.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=205483#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Una vida contigo&#8217;, la nueva campa\u00f1a de Santaluc\u00eda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Una vida contigo', la nueva campa\u00f1a de Santaluc\u00eda","description":"El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=205483","og_locale":"es_ES","og_type":"article","og_title":"'Una vida contigo', la nueva campa\u00f1a de Santaluc\u00eda","og_description":"El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.","og_url":"https:\/\/ipmark.com\/?p=205483","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-10-01T09:23:46+00:00","article_modified_time":"2024-10-01T15:15:52+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Santalucia-Una-vida-contigo.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=205483#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=205483"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"&#8216;Una vida contigo&#8217;, la nueva campa\u00f1a de Santaluc\u00eda","datePublished":"2024-10-01T09:23:46+00:00","dateModified":"2024-10-01T15:15:52+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=205483"},"wordCount":437,"image":{"@id":"https:\/\/ipmark.com\/?p=205483#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Santalucia-Una-vida-contigo.jpg","keywords":["marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=205483","url":"https:\/\/ipmark.com\/?p=205483","name":"'Una vida contigo', la nueva campa\u00f1a de Santaluc\u00eda","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=205483#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=205483#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Santalucia-Una-vida-contigo.jpg","datePublished":"2024-10-01T09:23:46+00:00","dateModified":"2024-10-01T15:15:52+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El spot vio la luz por primera vez en televisi\u00f3n el lunes 30 de septiembre con su estreno en exclusivo en Pasapalabra.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=205483#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=205483"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=205483#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Santalucia-Una-vida-contigo.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Santalucia-Una-vida-contigo.jpg","width":1140,"height":635,"caption":"Con esta emotiva campa\u00f1a, Santaluc\u00eda busca llegar a sus clientes desde una perspectiva m\u00e1s aut\u00e9ntica y humana."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=205483#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"&#8216;Una vida contigo&#8217;, la nueva campa\u00f1a de Santaluc\u00eda"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/205483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205483"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/205483\/revisions"}],"predecessor-version":[{"id":205558,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/205483\/revisions\/205558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/205487"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}