{"id":205479,"date":"2024-10-01T10:29:40","date_gmt":"2024-10-01T08:29:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=205479"},"modified":"2024-10-01T17:21:31","modified_gmt":"2024-10-01T15:21:31","slug":"mercedes-benz-renting-lanza-campana-nunca-has-sido-tan-libre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=205479","title":{"rendered":"Mercedes-Benz Renting lanza la campa\u00f1a &#8216;Nunca has sido tan libre&#8217;"},"content":{"rendered":"<p><strong>Mercedes-Benz Renting, la divisi\u00f3n de renting de la marca automovil\u00edstica, lanza &#8216;Nunca has sido tan libre&#8217; de la mano de team x, una acci\u00f3n estrat\u00e9gica que captura la esencia de la marca y la transmite de manera efectiva a trav\u00e9s de contenido de entretenimiento.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con un enfoque centrado en la libertad de decisi\u00f3n, la flexibilidad, transparencia y tranquilidad, la activaci\u00f3n destaca los beneficios de pasar de la propiedad al uso, ofreciendo a los clientes <strong>una nueva forma de disfrutar de las ventajas del servicio de renting de<\/strong> <strong>Mercedes-Benz.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mercedes-Benz Renting y team x<\/strong> eligieron, como partner estrat\u00e9gico, a <strong>Unidad Editorial<\/strong>, confiando en sus principales cabeceras: <strong><em>El Mundo<\/em>, <em>Marca<\/em> y Expansi\u00f3n. <\/strong>Esta asociaci\u00f3n no solo aseguraba una amplia difusi\u00f3n del contenido, sino que tambi\u00e9n permit\u00eda un enfoque 100% digital, ideal para trabajar con formatos interactivos que invitan a los usuarios a tomar el control de la historia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pieza central de la campa\u00f1a se trata de un video interactivo alojado en la <em>landing<\/em> principal de estas cabeceras, donde los usuarios pod\u00edan tomar decisiones que alteraban el destino del protagonista, para reforzar el concepto de libertad que define a <strong>Mercedes-Benz Renting.<\/strong> <\/span><span style=\"font-weight: 400;\">Esta pieza iba acompa\u00f1ada de <strong>un texto editorial y un formato Quiz<\/strong> para ayudar a los usuarios a descubrir si el producto de renting se adapta mejor a su estilo de vida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a ha superado todos los KPIs estimados y estableciendo nuevos benchmarks para futuras acciones.\u00a0 <\/span><span style=\"font-weight: 400;\"><strong>El concepto creativo &#8216;Nunca has sido tan libre&#8217; <\/strong>ideado y desarrollado por <strong>team x<\/strong>, captura la esencia de la marca y la transmite de manera efectiva a trav\u00e9s de contenido de entretenimiento.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz Renting y team x eligieron, como partner estrat\u00e9gico, a Unidad Editorial, confiando en sus principales cabeceras.<\/p>\n","protected":false},"author":10966,"featured_media":205480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-205479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes-Benz Renting lanza la campa\u00f1a &#039;Nunca has sido tan libre&#039;<\/title>\n<meta name=\"description\" content=\"Mercedes-Benz Renting y team x eligieron, como partner estrat\u00e9gico, a Unidad Editorial, confiando en sus principales cabeceras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=205479\" 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