{"id":205424,"date":"2024-09-30T12:00:16","date_gmt":"2024-09-30T10:00:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=205424"},"modified":"2024-09-30T17:45:56","modified_gmt":"2024-09-30T15:45:56","slug":"zalando-refuerza-su-unidad-de-retail-media-con-nuevo-nombre-y-servicios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=205424","title":{"rendered":"Zalando refuerza su unidad de Retail Media con nuevo nombre y servicios"},"content":{"rendered":"<p><strong>El marketplace de moda alem\u00e1n Zalando renombra su plataforma de retail media, Zalando\u2019s 360\u00ba, e incorpora nuevas funciones para permitir a las marcas y terceros vendedores impulsar las campa\u00f1as de marketing lanzadas en la plataforma.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva unidad de retail media de Zalando se llama <strong>Zalando Partner Marketing Services<\/strong>, e incluye nuevos servicios de marketing, entre ellos, el <strong>nuevo Customer Journey Compass<\/strong>, una nueva funcionalidad que permite a marcas y terceros vendedores a dise\u00f1ar y evaluar actividades de marketing en todas las fases del funnel, desde la parte de concienciaci\u00f3n hasta la parte final de la conversi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de permitir la creaci\u00f3n de nuevas experiencias de cliente que ayuden a atraer e inspirar a los compradores del marketplace de moda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta funci\u00f3n <strong>estar\u00e1 disponible, de momento, para un reducido grupo de partners<\/strong>, con los que Zalando Partner Marketing Services trabajar\u00e1 de cerca para recoger feedback antes de lanzarlo a una base m\u00e1s amplia de clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de la presentaci\u00f3n de la nueva imagen de la unidad de retail media de Zalando, la compa\u00f1\u00eda tambi\u00e9n ha informado del lanzamiento de Zalando Partner, que supone la unificaci\u00f3n en una sola plataforma de todos los servicios que ofrece la compa\u00f1\u00eda a terceros, incluyendo servicios log\u00edsticos y de marketing.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anuncia tambi\u00e9n la unificaci\u00f3n de todos sus servicios en Zalando Partner. <\/p>\n","protected":false},"author":29,"featured_media":205429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2154,2226,76],"class_list":["post-205424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-ecommerce","tag-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando refuerza su unidad de Retail Media con nuevo nombre y 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