{"id":205389,"date":"2024-09-27T14:38:19","date_gmt":"2024-09-27T12:38:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=205389"},"modified":"2024-10-02T12:09:23","modified_gmt":"2024-10-02T10:09:23","slug":"xi-congreso-dec-acoge-ia-para-impulsar-experiencia-de-cliente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=205389","title":{"rendered":"El XI Congreso DEC acoge la IA para impulsar la experiencia de cliente"},"content":{"rendered":"<p><strong>El pr\u00f3ximo 1 de octubre, coincidiendo con el D\u00eda Mundial de la Experiencia de Cliente (CX), la Asociaci\u00f3n DEC celebra la und\u00e9cima edici\u00f3n del Congreso Internacional sobre Experiencia de Cliente, Congreso DEC, que este a\u00f1o tendr\u00e1 como protagonista a la inteligencia artificial (IA) y su papel para impulsar la experiencia de cliente.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tras once a\u00f1os de trayectoria, el Congreso DEC se ha convertido en un referente para los profesionales de la Experiencia de Cliente y cita obligada del tejido empresarial, al que acuden anualmente m\u00e1s de 500 directivos y consejeros delegados de las compa\u00f1\u00edas m\u00e1s relevantes de nuestro pa\u00eds, muy comprometidos en trabajar e impulsar esta disciplina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mario Taguas<\/strong>, presidente de<strong> DEC<\/strong> y subdirector general adjunto de Desarrollo de Negocio y Clientes de <strong>Mutua Madrile\u00f1a<\/strong>, ser\u00e1 el encargado de abrir el CX<\/span><span style=\"font-weight: 400;\">IA<\/span><span style=\"font-weight: 400;\">, un evento que proporcionar\u00e1 las herramientas pr\u00e1cticas e innovadoras para que las empresas transformen la Experiencia de Cliente y donde se profundizar\u00e1 en c\u00f3mo la IA avanza en este aspecto que interfiere, adem\u00e1s, en la econom\u00eda del comportamiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, se debatir\u00e1 acerca del impacto \u00e9tico y responsable de la aplicaci\u00f3n de la IA en la CX, que enlazar\u00e1 con la intervenci\u00f3n de <strong>Carme Artigas<\/strong>, copresidenta del Consejo Asesor de IA de <strong>Naciones Unidas<\/strong>, mediante su ponencia \u201cGobernando la IA para el bien de la Humanidad\u201d, que cerrar\u00e1 el Congreso DEC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El congreso tambi\u00e9n contar\u00e1 con la participaci\u00f3n de <strong>Fernando Polo<\/strong>, presidente del Foro IA y CEO de <strong>Good Rebels;<\/strong> la <strong>doctora Adela Balderas<\/strong>, profesora de Deusto Business School y Basque Culinary Center e investigadora de la Universidad de Oxford y profesora afiliada al MIT; <strong>Llu\u00eds Quetglas<\/strong>, CEO de <strong>Vecdis<\/strong>; <strong>Ram\u00f3n Miranda<\/strong>, <em>technology innovation officer<\/em> <em>for Europe<\/em> de <strong>Avanade<\/strong>; <strong>Ana Gobernado<\/strong>, <em>general manager<\/em> de <strong>IBM Consulting Espa\u00f1a, Portugal, Grecia e Israel<\/strong>; <strong>Juan de Rus<\/strong>, director y partner de<strong> Neovantas<\/strong>; <strong>Maria L\u00f3pez Valdes<\/strong>, cofundadora y CEO de <strong>Bitbrain<\/strong>; <strong>Juan Chinchilla<\/strong>, director de la unidad de negocio de<em> business aplications<\/em> de<strong> Microsoft Espa\u00f1a y Portugal<\/strong>; <strong>Alberto Terol<\/strong>, <em>head of digital change management<\/em> de<strong> Ferrovial;<\/strong> y <strong>Karlina Silfa<\/strong>, <em>head of artificial intelligence &amp; advanced analytics<\/em> de <strong>Securitas Direct<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos ellos compartir\u00e1n sus experiencias y casos de \u00e9xito en la implementaci\u00f3n de la IA en la mejora de la experiencia de cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo el CX<\/span><span style=\"font-weight: 400;\">IA<\/span><span style=\"font-weight: 400;\"> ser\u00e1 el escenario escogido para informar del futuro de la propia Asociaci\u00f3n DEC, c\u00f3mo es su nueva identidad, su expansi\u00f3n y sus nuevas propuestas de formaci\u00f3n. Para ello, se contar\u00e1 con la participaci\u00f3n de <strong>Patricia Jim\u00e9nez<\/strong>, vicepresidenta de <strong>DEC<\/strong> y <em>AVP Cluster head of marketing &amp; EMEA loyalty and engagement<\/em> de<strong> MetLife<\/strong>; <strong>Jos\u00e9 Serrano<\/strong>, vocal de DEC y CEO de<strong> IZO Espa\u00f1a<\/strong>; y <strong>Virginia Fern\u00e1ndez-Cueto<\/strong>, directora del Programa DEC de Experiencia de Cliente y co-fundadora de <strong>The Customer Spirit<\/strong>, respectivamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta XI edici\u00f3n cuenta con el <strong>apoyo y la participaci\u00f3n como patrocinador platino de Sprinklr, como patrocinadores oro Alsa, BondBl, Goodays, Hyundai, Kia, Medallia, Neovantas, Qualtrics y Zendesk; como Patrocinador Plata Madison MK; y como Medios Colaboradores Directivos y Empresas, Intereconom\u00eda, IPMARK y Sector Ejecutivo.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial (IA) y su aplicaci\u00f3n al \u00e1rea de la experiencia de cliente (CX) ser\u00e1 protagonista en la pr\u00f3xima edici\u00f3n del Congreso DEC, que se celebrar\u00e1 en Madrid el pr\u00f3ximo 1 de octubre. <\/p>\n","protected":false},"author":29,"featured_media":205393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[598,2227],"class_list":["post-205389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-experiencia-de-cliente","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El XI Congreso DEC acoge la IA para impulsar la experiencia de cliente<\/title>\n<meta name=\"description\" content=\"La inteligencia artificial (IA) y su aplicaci\u00f3n al \u00e1rea de la 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