{"id":205367,"date":"2024-09-27T15:10:35","date_gmt":"2024-09-27T13:10:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=205367"},"modified":"2024-09-29T13:44:33","modified_gmt":"2024-09-29T11:44:33","slug":"ikea-invita-a-dormir-a-sus-clientes-sus-escaparates","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=205367","title":{"rendered":"Ikea invita a dormir a los clientes en sus escaparates"},"content":{"rendered":"<p><strong>Con la finalidad de destacar la importancia del descanso en la vida cotidiana, Ikea convierte dos de sus escaparates ubicados en Madrid y Barcelona en un espacio interactivo en el que dos clientas pasar\u00e1n unas horas disfrutando de su descanso.<\/strong><\/p>\n<p>As\u00ed es como <strong>Ikea Diagonal<\/strong> abrir\u00e1 su escaparate para que la ganadora del sorteo pase 24 horas dese las 20 horas del d\u00eda 27 a 28. Durante el d\u00eda, los viandantes podr\u00e1n observar su jornada, que incluir\u00e1 momentos de descanso, cena, snacks y un desayuno especial. <strong>Recibir\u00e1 un kit de bienvenida que incluye albornoz, zapatillas y un antifaz<\/strong>, y al finalizar la experiencia, se le obsequiar\u00e1 con un colch\u00f3n.<\/p>\n<p>Por su parte, <strong>en Ikea Goya, otra de las clientas convertir\u00e1 el escaparate en un dormitorio para disfrutar de una siesta<\/strong> y destacar la importancia de este descanso tan reconocido en nuestro pa\u00eds. La actividad se llevar\u00e1 a cabo el <strong>viernes 27 de septiembre<\/strong>, de 15 a 17 horas, en la cual podr\u00e1 interactuar con los viandantes que pasen por all\u00ed, en una de las calles m\u00e1s concurridas de la ciudad.<\/p>\n<p>Adem\u00e1s, esta acci\u00f3n de dormir en tienda ha incluido actividades similares en otras tiendas de <strong>Ikea<\/strong>, donde miembros de Ikea Family han pasado la noche en tienda. Es el caso de <strong>Alcorc\u00f3n, Barakaldo, Jerez de la Frontera, M\u00e1laga, Murcia y Valladolid.<\/strong> Despu\u00e9s de un previo sorteo, el ganador pod\u00eda venir acompa\u00f1ado para pasar la jornada en la que cada tienda preparo distintas din\u00e1micas relacionadas con el mundo del descanso y juegos. Al finalizar, tambi\u00e9n se entreg\u00f3 un colch\u00f3n al participante.<\/p>\n<p>Ambas acciones recaen en la nueva campa\u00f1a de<strong> Ikea<\/strong>, <strong>\u201cPerm\u00edtete Descansar\u201d<\/strong>, focalizada en el descanso asequible para la mayor\u00eda, lanzada ayer en la que se present\u00f3 un estudio realizado dentro del marco de colaboraci\u00f3n entre la compa\u00f1\u00eda y la Alianza para el Sue\u00f1o sobre el descanso en Espa\u00f1a. En \u00e9l se hizo una encuesta a 2.540 ciudadanos mayores de 18 a\u00f1os sobre <strong>la percepci\u00f3n subjetiva del descanso \u00f3ptimo<\/strong>, en la que se observe una estrecha relaci\u00f3n entre el poder adquisitivo y la calidad del sue\u00f1o.<\/p>\n<p>Tal y como destaca el estudio, <strong>uno de los principales motivos que impiden un descanso de calidad son el estr\u00e9s y las preocupaciones del d\u00eda a d\u00eda en el 58% de las personas.<\/strong> Sumado a los problemas socioecon\u00f3micos, los elementos de la habitaci\u00f3n, as\u00ed como las condiciones exteriores, son factores determinantes en la salud del sue\u00f1o; el ruido, la luz o el uso de pantallas antes de dormir.<strong> Ikea pretende poder dar soluciones asequibles a estos problemas que afectan a la sociedad<\/strong> y por eso, pone el foco en los seis esenciales del descanso: comodidad, luz, temperatura, sonido, calidad de aire y orden, seis aspectos imprescindibles para garantizar el mayor descanso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambas acciones forman parte del Ikea Festival y est\u00e1n enmarcadas dentro de la campa\u00f1a de este a\u00f1o, &#8216;Perm\u00edtete descansar&#8217;.<\/p>\n","protected":false},"author":10966,"featured_media":205375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2464,2114],"class_list":["post-205367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-comunicacion","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea invita a dormir a sus clientes en los escaparates de dos tiendas<\/title>\n<meta name=\"description\" content=\"Ambas acciones forman parte del Ikea Festival y est\u00e1n enmarcadas dentro de la campa\u00f1a de este 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