{"id":205174,"date":"2024-09-25T11:53:35","date_gmt":"2024-09-25T09:53:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=205174"},"modified":"2024-09-25T16:27:39","modified_gmt":"2024-09-25T14:27:39","slug":"experientia-the-home-of-experiences-nuevo-posicionamiento-de-mktg-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=205174","title":{"rendered":"Experientia The Home of Experiences, nuevo posicionamiento de MKTG Spain"},"content":{"rendered":"<p><strong>Experientia Group ha presentado Experientia The Home of Experiences, la nueva evoluci\u00f3n de marca de MKTG Spain con la que busca reflejar el nuevo posicionamiento de la misma como consultora de brand experience 360\u00ba, centrada en la conexi\u00f3n emocional y basada en la cercan\u00eda, el liderazgo y la pasi\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde el grupo, Experientia The Home of Experiences cuenta con una oferta diversificada y personalizada y una cartera de servicios end-to-end que abarca desde el insight y la estrategia hasta la ejecuci\u00f3n y medici\u00f3n de resultados, pasando por la creatividad, la generaci\u00f3n de contenidos, la creaci\u00f3n de nuevos espacios narrativos o los nuevos formatos de entretenimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el lema The Home of Experiences, la nueva marca se erige como una consultora especializada en experiencia de marca (brand experience), con un enfoque centrado en la creaci\u00f3n de experiencias de marca dise\u00f1adas para inspirar y generar conexiones duraderas con sus audiencias. Este nuevo posicionamiento est\u00e1 anclado en la conexi\u00f3n emocional, con especial atenci\u00f3n al compromiso con la sociedad y el planeta, y una voz basada en la cercan\u00eda, el liderazgo y la pasi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos en un momento clave para redefinir nuestra propuesta y ofrecer algo m\u00e1s all\u00e1 de lo convencional\u201d, ha se\u00f1alado<strong> Jes\u00fas Garc\u00eda<\/strong>, CEO de <strong>Experientia<\/strong>. \u201cLas experiencias son ahora el coraz\u00f3n de la identidad de las marcas y nuestra misi\u00f3n es adaptarnos para seguir pudiendo acompa\u00f1ar a nuestros clientes durante todo el proceso\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl mercado exige un cambio y este es el momento de liderarlo llevando las experiencias a un nivel superior, por eso nos convertimos en The Home of Experiences, un hogar para las experiencias donde la cercan\u00eda, el liderazgo y la pasi\u00f3n son fundamentales\u201d, recuerda por su parte<strong> Jose Ignacio Hern\u00e1ndez<\/strong>, <em>managing director<\/em> de <strong>Experientia.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experientia apuesta por una propuesta de valor basada en el data mindset, utilizando los datos como herramienta clave para la toma de decisiones informadas y para mejorar los resultados de cada acci\u00f3n; que se suma al Real Customer Centric, una filosof\u00eda que asegura soluciones personalizadas y cercanas que responden a las necesidades de cada cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un enfoque basado en la generaci\u00f3n de contenido con el storytelling como herramienta principal para crear narrativas conmovedoras que inspiran, fidelizan y construyen comunidades s\u00f3lidas en torno a las marcas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, Experientia brinda soluciones end to end, ofreciendo un servicio integral que cubre todas las etapas de las estrategias de marca, lo que redunda en una mayor eficiencia y calidad, as\u00ed como una experiencia de cliente m\u00e1s satisfactoria.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experientia Group evoluciona MKTG Spain a Experientia The Home of Experiences, nueva consultora de brand experience 360\u00ba, centrada en la conexi\u00f3n emocional. <\/p>\n","protected":false},"author":29,"featured_media":205179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398],"class_list":["post-205174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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