{"id":204960,"date":"2024-09-20T13:58:02","date_gmt":"2024-09-20T11:58:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=204960"},"modified":"2024-09-20T14:53:42","modified_gmt":"2024-09-20T12:53:42","slug":"publicis-groupe-se-refuerza-en-commerce-marketing-con-mars-united","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204960","title":{"rendered":"Publicis Groupe se refuerza en commerce marketing con Mars United"},"content":{"rendered":"<p><strong>Publicis Groupe refuerza sus capacidades de comercio con la adquisici\u00f3n de Mars United Commerce, especializada en commerce marketing con m\u00e1s de 1.000 empleados y 14 oficinas a nivel global.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El grupo publicitario no ha informado del precio al que ha ascendido la operaci\u00f3n, pero s\u00ed que las tecnolog\u00edas y soluciones de Mars United ayudar\u00e1n a reforzar las capacidades de comercio del grupo franc\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo<strong> permitir\u00e1 a los clientes de Publicis crear e implementar soluciones de comercio que sirven para optimizar estrategias, activaciones en medios y medir mejor.<\/strong> En concreto, obtener insights 360 de consumidores en sus viajes de compra y nuevas oportunidades para motivar su cambio de comportamiento gracias a la combinaci\u00f3n de los datos de identidad de primera parte de Epsilon con los datos de comportamiento de compra de Mars United.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La comprensi\u00f3n profunda de las organizaciones retail que posee esta \u00faltima ayudar\u00e1 a los clientes en la \u00faltima milla del camino de la compra tanto en tienda f\u00edsica como en digital; y los datos acerca del rendimiento de los medios de comercio, unidos a los insights de las ventas y operaciones de ecommerce de Profitero, una mayor visi\u00f3n del rendimiento de sus estrategias de commerce marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha declarado <strong>Arthur Sadoun<\/strong>, CEO de<strong> Publicis Groupe<\/strong>, \u201ccon la adquisici\u00f3n de Influential este verano y ahora Mars, Publicis se posiciona de manera \u00fanica para ayudar a los clientes a entender tanto a los clientes actuales como a los futuros prospectos, y conectar ese conocimiento a un nivel individual en los nuevos canales de medios que m\u00e1s duro trabajan para sus negocios: la Televisi\u00f3n Conectada (CTV), comercio y creadores\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo publicitario adquiere la firma especializada en commerce marketing para reforzar sus capacidades en esta materia. <\/p>\n","protected":false},"author":29,"featured_media":204962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-204960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicis Groupe se refuerza en commerce marketing con Mars United<\/title>\n<meta name=\"description\" content=\"El grupo publicitario adquiere la firma especializada en commerce marketing para reforzar sus capacidades en esta materia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=204960\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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