{"id":204864,"date":"2024-09-19T13:57:55","date_gmt":"2024-09-19T11:57:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=204864"},"modified":"2024-09-19T16:27:47","modified_gmt":"2024-09-19T14:27:47","slug":"roku-se-enfoca-growth-marketing-para-captar-inversion-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204864","title":{"rendered":"Roku se enfoca en el growth marketing para captar inversi\u00f3n digital"},"content":{"rendered":"<p><strong>Con el objetivo de satisfacer el deseo de las marcas digitales nativas y ayudar a impulsar las ventas a los anunciantes D2C, Roku ha anunciado el lanzamiento de una plataforma publicitaria de autoservicio que permitir\u00e1 a anunciantes de cualquier tama\u00f1o comprar anuncios de Televisi\u00f3n Conectada (CTV).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde la firma de streaming, Roku Ads Manager es una herramienta que ayuda a las estrategias de growth marketing de cualquier empresa. Sobre todo, de aquellas marcas nativas digitales que buscan diversificar su presupuesto digital m\u00e1s all\u00e1 de los canales de b\u00fasqueda y social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRoku Ads Manager est\u00e1 posicionado para ofrecer datos, optimizaci\u00f3n y formatos publicitarios como ninguna otra soluci\u00f3n de autoservicio de CTV tiene, como campa\u00f1as nativas de compra con Shopify, mientras se ofrece una experiencia de compra familiar similar a b\u00fasqueda y social\u201d, ha informado <strong>Louqman Parampath<\/strong>, vicepresidente de gesti\u00f3n de producto de <strong>Roku<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisamente, una de las novedades de esta soluci\u00f3n es la <strong>incorporaci\u00f3n del m\u00f3dulo de pago de Shopify<\/strong>, que permite a los anunciantes con un ecommerce construido en base a dicha plataforma lanzar anuncios de compra y que los espectadores puedan adquirir un producto usando el mando de Roku.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-204866\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/roku-interior-600x334.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Este a\u00f1adido se produce como consecuencia del acuerdo de colaboraci\u00f3n que mantiene Roku con Shopify, y ofrece a los vendedores de esta \u00faltima \u201cun nuevo canal de ventas de autoservicio para alcanzar a m\u00e1s clientes con anuncios de compra\u201d, tal y como ha recordado<strong> Mani Fazeli<\/strong>, VP de producto de <strong>Shopify.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Informan asimismo que la herramienta permite impulsar la notoriedad de marca y la interacci\u00f3n en la parte baja del funnel; lanzar campa\u00f1as CTV a precios competitivos y obtener eficiencia en la inversi\u00f3n sin comisiones de terceros; y la posibilidad de incorporar superposiciones de v\u00eddeo interactivos para animar la interacci\u00f3n con los anuncios por parte de los espectadores.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanza una plataforma publicitaria de autoservicio que permite a los anunciantes comprar anuncios de Televisi\u00f3n Conectada (CTV) enfocados al performance. <\/p>\n","protected":false},"author":29,"featured_media":204868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,50,194],"class_list":["post-204864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku se enfoca en el growth marketing para captar inversi\u00f3n digital<\/title>\n<meta name=\"description\" content=\"Lanza una plataforma publicitaria que permite a los anunciantes comprar anuncios de Televisi\u00f3n Conectada (CTV) enfocados al performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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