{"id":204851,"date":"2024-09-19T12:55:14","date_gmt":"2024-09-19T10:55:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=204851"},"modified":"2024-09-19T16:24:23","modified_gmt":"2024-09-19T14:24:23","slug":"espana-lider-en-consumo-television-conectada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204851","title":{"rendered":"Espa\u00f1a, entre los pa\u00edses l\u00edderes en el consumo de Televisi\u00f3n Conectada (CTV)"},"content":{"rendered":"<p><strong>Espa\u00f1a y Reino Unido son dos de los mercados que lideran el traspaso de la Televisi\u00f3n lineal a la Televisi\u00f3n Conectada (CTV) entre las audiencias m\u00e1s j\u00f3venes. Un medio este \u00faltimo que ya consume un 86% de espectadores.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son algunas de las principales conclusiones del estudio \u2018\u00bfPor qu\u00e9 la CTV es la reina de la econom\u00eda de la atenci\u00f3n? Parte 2\u2019, realizada por la firma de publicidad contextual y CTV ShowHeroes y la agencia de marketing de performance Kinesso. Se trata de la continuaci\u00f3n de la investigaci\u00f3n realizada en 2022 y ofrece nuevas perspectivas sobre el dominio de la CTV en el espacio televisivo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestro nuevo estudio arroja una luz a\u00fan m\u00e1s fuerte sobre las actitudes y el comportamiento de los usuarios para ayudar a toda la industria a ofrecer publicidad en CTV que los espectadores quieran consumir y con la que interact\u00faen\u201d, ha explicado <strong>Sarah Lewis<\/strong>, directora global de CTV de <strong>ShowHeroes Group.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n se estructur\u00f3 en dos fases principales: en la primera, se realizaron encuestas a usuarios de los seis mercados seleccionados para analizar sus actitudes y h\u00e1bitos de visualizaci\u00f3n en relaci\u00f3n con la CTV y los anuncios en este formato. En la segunda fase, los mismos participantes visualizaron un v\u00eddeo mientras su comportamiento era monitoreado mediante tecnolog\u00eda de seguimiento ocular.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl estudio desvel\u00f3 informaci\u00f3n clave, destacando que los anuncios con animaciones en pantallas en CTV son altamente valorados por los espectadores y que la CTV ha emergido como la plataforma OTT preferida entre los encuestados\u201d, a\u00f1ade Lewis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las principales conclusiones, destacan que<strong> un 86% de espectadores ahora consumen CTV, un 6% m\u00e1s que en 2022<\/strong>; que las audiencias m\u00e1s j\u00f3venes lideran el cambio hacia el nuevo modelo de televisi\u00f3n, con mercados como Espa\u00f1a y Reino Unido a la cabeza; y que el contenido es clave, y aunque las audiencias de CTV y Televisi\u00f3n lineal consumen distintos tipos de contenido, lo que subraya la importancia de estrategias publicitarias personalizadas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 86% de espectadores consumen la nueva modalidad de televisi\u00f3n, lo que ha supuesto un incremento del 6% respecto a 2022. <\/p>\n","protected":false},"author":29,"featured_media":204853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-204851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a, l\u00edder en el consumo de Televisi\u00f3n Conectada (CTV)<\/title>\n<meta name=\"description\" content=\"Un 86% de espectadores consumen la nueva modalidad de televisi\u00f3n, lo que ha supuesto un incremento del 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