{"id":204611,"date":"2024-09-16T13:50:21","date_gmt":"2024-09-16T11:50:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=204611"},"modified":"2024-09-16T14:28:31","modified_gmt":"2024-09-16T12:28:31","slug":"movistar-lanza-primer-fooh-dar-visibilidad-campana-futbol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204611","title":{"rendered":"Movistar lanza su primer FOOH para dar visibilidad a su campa\u00f1a de f\u00fatbol"},"content":{"rendered":"<p><strong>Con la intencionalidad de tener la oferta m\u00e1s completa de f\u00fatbol, Movistar da paso a dos acciones publicitarias y refuerza el mensaje de su campa\u00f1a de verano titulada &#8216;Cuando amas algo, lo quieres todo&#8217;.<\/strong><\/p>\n<p>La primera acci\u00f3n es <strong>un <em>fake out of home<\/em> basado en una alfombra de c\u00e9sped<\/strong> que va cubriendo progresivamente la Plaza Mayor de Madrid, la Plaza Espa\u00f1a de Sevilla, la Avenida Mar\u00eda Cristina de Barcelona, el Museo Guggenheim de Bilbao y acabando en el emblem\u00e1tico Edificio Telef\u00f3nica de Madrid.<\/p>\n<p>Con este v\u00eddeo digital, creado por la agencia<strong> VML<\/strong> de la mano de <strong>Maramura<\/strong>, productora experta en experiencias 3D (CGI, FOOH, Contenido 3D y AR) la marca transmite la dimensi\u00f3n que ha alcanzado en los \u00faltimos a\u00f1os el f\u00fatbol espa\u00f1ol. Por otro lado, Movistar ambienta dos estaciones de metro en Madrid <strong>(Nuevos Ministerios) y Valencia (X\u00e1tiva)<\/strong> cubriendo el suelo con c\u00e9sped, colocando adem\u00e1s jugadores en las paredes para rodear al viandante, envuelto en la banda sonora de la campa\u00f1a: <strong>la m\u00edtica canci\u00f3n El amor, de Massiel.<\/strong><\/p>\n<p>Con ambas acciones, Movistar refleja c\u00f3mo este deporte es una parte cada vez m\u00e1s importante de la sociedad y cultura, sobrepasa los l\u00edmites del campo de juego, se extiende a todos los rincones del pa\u00eds y recupera el lugar que le corresponde. A ellos, <strong>a los verdaderos amantes de este deporte que lo quieren ver todo, Movistar les ofrece las mejores competiciones<\/strong>, todos los partidos con contenidos exclusivos y la mejor calidad de retransmisi\u00f3n en imagen y sonido.<\/p>\n<p>Para ello, <strong>Movistar ofrece una experiencia superior que cubre todas las expectativas de los fan\u00e1ticos<\/strong> del deporte rey, en un solo lugar sin saltar de plataforma. La campa\u00f1a est\u00e1 fijada en ambas estaciones de metro desde el pasado 1 de septiembre y durante todo este mes. Tanto la activaci\u00f3n en redes sociales del <em>fake out of home<\/em> como la AAEE en metro han corrido a cargo de <strong>Havas Media<\/strong>, la agencia de medios de Movistar.<\/p>\n<p><iframe loading=\"lazy\" title=\"MOVISTAR - FOOH - &quot;Cuando amas algo, lo quieres todo&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XACN9JPnKUA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tanto la activaci\u00f3n en redes sociales del fake out of home como la AAEE en metro han corrido a cargo de Havas Media.<\/p>\n","protected":false},"author":10966,"featured_media":204612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-204611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movistar lanza su primer FOOH para dar visibilidad a su campa\u00f1a de f\u00fatbol<\/title>\n<meta name=\"description\" content=\"Tanto la activaci\u00f3n en redes sociales del fake out of home como la AAEE en metro han corrido a cargo de Havas Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=204611\" \/>\n<meta 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