{"id":204601,"date":"2024-09-16T12:59:15","date_gmt":"2024-09-16T10:59:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=204601"},"modified":"2024-09-16T14:30:25","modified_gmt":"2024-09-16T12:30:25","slug":"dircom-doxa-presentan-esg-palabras-voz-sostenibilidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204601","title":{"rendered":"Dircom y Doxa analizan el papel estrat\u00e9gico de la comunicaci\u00f3n ESG"},"content":{"rendered":"<p><strong>La Asociaci\u00f3n de Directivos de Comunicaci\u00f3n (Dircom) y Doxa han lanzado la primera edici\u00f3n del estudio &#8216;ESG en palabras: la voz de la Sostenibilidad&#8217;. El informe tiene como objetivo explorar el valor que las empresas otorgan a la difusi\u00f3n de sus iniciativas de sostenibilidad y responsabilidad social.<\/strong><\/p>\n<p>Este estudio tambi\u00e9n se centra en el grado de involucraci\u00f3n de los directores de comunicaci\u00f3n en la rendici\u00f3n de cuentas a los <em>stakeholders.<\/em>\u00a0Adem\u00e1s, analizar\u00e1 uno de los temas m\u00e1s controvertidos en este \u00e1mbito: el\u00a0<em>greenwashing.<\/em><\/p>\n<h2><strong>Un paso clave hacia la comunicaci\u00f3n responsable<\/strong><\/h2>\n<p>Con este <a href=\"https:\/\/dircom.questionnaireweb.com\/form\/215658\/s\/?id=JTlBcCU5MW0lOTglQTk%3D&amp;a=JTk2aiU5Nm4lOUIlQjE%3D\">estudio<\/a>, <strong>Dircom y Doxa pretenden generar una visi\u00f3n m\u00e1s clara sobre el papel estrat\u00e9gico de la comunicaci\u00f3n ESG<\/strong> en las empresas, subrayando su importancia no solo en la reputaci\u00f3n corporativa, sino tambi\u00e9n en la transparencia y rendici\u00f3n de cuentas.\u201cLa comunicaci\u00f3n ESG es fundamental para generar confianza en las organizaciones y construir una relaci\u00f3n s\u00f3lida con la sociedad\u201d<em>,\u00a0<\/em>afirma <strong>Miguel L\u00f3pez-Quesada<\/strong>, presidente de<strong> Dircom.<\/strong><\/p>\n<p><strong>El estudio invita a participar a directivos de comunicaci\u00f3n, agencias, consultoras y profesionales<\/strong> del \u00e1mbito corporativo, quienes responder\u00e1n a cuestiones clave sobre la preparaci\u00f3n de las empresas en materia de<strong> ESG<\/strong>, su influencia en la definici\u00f3n de estrategias de sostenibilidad y el nivel de credibilidad que perciben en la comunicaci\u00f3n de estos temas.<\/p>\n<p>Finalmente, con este proyecto,<strong> Dircom y Doxa refuerzan su compromiso con la profesionalizaci\u00f3n del sector<\/strong>, proporcionando herramientas que ayuden a mejorar la transparencia y \u00e9tica en la comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El estudio invita a participar a directivos de comunicaci\u00f3n, agencias, consultoras y profesionales del \u00e1mbito corporativo.<\/p>\n","protected":false},"author":10966,"featured_media":204602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6067],"class_list":["post-204601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dircom y Doxa presentan &#039;ESG en palabras: la voz de la Sostenibilidad&#039;<\/title>\n<meta name=\"description\" content=\"El estudio invita a participar a directivos de comunicaci\u00f3n, agencias, consultoras y profesionales del \u00e1mbito 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