{"id":204194,"date":"2024-09-10T12:05:02","date_gmt":"2024-09-10T10:05:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=204194"},"modified":"2024-09-10T12:10:31","modified_gmt":"2024-09-10T10:10:31","slug":"vccp-gana-nueve-premiosshiaf-awards-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204194","title":{"rendered":"VCCP gana nueve premios en los Shiaf Awards 2024"},"content":{"rendered":"<p><strong>VCCP brilla en los Shiaf Awards 2024 celebrados en Shangh\u00e1i al obtener nueve premios. De esta forma, la agencia se llev\u00f3 tres galardones de oro, uno de ellos otorgado a\u00a0 VCCP Spain, consolidando su posici\u00f3n de liderazgo en el sector creativo global.<\/strong><\/p>\n<p>El evento, que reconoce lo mejor de la publicidad y el marketing a nivel internacional, fue testigo de la destacada actuaci\u00f3n de <strong>VCCP<\/strong> en diversas categor\u00edas, reafirmando su capacidad para ofrecer<strong> campa\u00f1as creativas, innovadoras y efectivas.<\/strong><\/p>\n<p>Las campa\u00f1as galardonadas fueron las siguientes:<\/p>\n<p><strong>&#8211; <\/strong>Oro en la categor\u00eda Scenario Marketing a VCCP Spain con\u00a0 <em>Rock FM <strong>\u00abSpeedy Rock\u00bb<\/strong><\/em><\/p>\n<p><strong>&#8211; <\/strong>Oro en la categor\u00eda Key Opinion Leader a\u00a0Walkers Crisps UK <strong><em>\u00abNo Walkers, No Game\u00bb<\/em><\/strong><\/p>\n<p><strong>&#8211; <\/strong>Oro\u00a0 en la categor\u00eda Game Marketing a <strong>VCCP US con<\/strong> <em>Diablo IV <strong>\u00abNightmare Fuel\u00bb<\/strong><\/em><\/p>\n<p><strong>\u00a0&#8211; <\/strong>Plata en la categor\u00eda Short Video Production a VCCP UScon\u00a0<strong><em>White Claw Mark Anthony Brands International x Sundance<\/em><\/strong><\/p>\n<p><strong>&#8211; Plata\u00a0 en la ctaegor\u00eda Outdoor Advertising a <\/strong><strong>Cadbury Mondel\u0113z International<\/strong> <em>Mi<strong>ni Eggs \u00abEaster\u2019s Biggest Egg\u00bb<\/strong><\/em><\/p>\n<p><strong>&#8211; <\/strong>Bronce &#8211; Short Video Production a <strong>Cadbury Mondel\u0113z International<\/strong> <em>\u00abBirthday\u00bb<\/em><\/p>\n<p><strong>-Virgin Media O2<\/strong> <em>\u00abGoat Glider\u00bb<\/em><\/p>\n<p><strong>&#8211;<\/strong>Bronce &#8211; Short Video Creative Advertising <strong>a <\/strong><strong>Tango<\/strong> <em>\u00abBust\u00bb &amp; \u00abWarden\u00bb\u00a0<\/em><\/p>\n<p><strong>&#8211; <\/strong>Bronce &#8211; Outdoor Advertising<strong> a <\/strong><strong>M\u00fcller UK &amp; Ireland<\/strong> <em>\u00abMagic Eye\u00bb<\/em><\/p>\n<p>Durante la gala, <strong>Julian Douglas<\/strong>, CEO Global de <strong>VCCP<\/strong>, subi\u00f3 al escenario para presentar el informe \u00abCracking the Memory Code\u00bb, un estudio innovador que explora c\u00f3mo las marcas pueden dejar una huella duradera en la mente de los consumidores. Este<strong> informe reuni\u00f3 a expertos de la industria y l\u00edderes empresariales de m\u00e1s de 20 pa\u00edses y regiones<\/strong>, proporcionando valiosas perspectivas sobre la <strong>creaci\u00f3n de campa\u00f1as memorables<\/strong> y el impacto de las emociones en la publicidad.<\/p>\n<p><strong>Julian Douglas<\/strong>, durante su intervenci\u00f3n, destac\u00f3: <strong>\u201cEl estudio \u2018Cracking the Memory Code\u2019 es un reflejo de nuestro compromiso por entender a fondo el comportamiento del consumidor.<\/strong> En un entorno tan competitivo, ayudar a las marcas a mantenerse en la mente del p\u00fablico es m\u00e1s crucial que nunca\u201d. La presentaci\u00f3n fue recibida con gran inter\u00e9s por parte de la audiencia global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.<\/p>\n","protected":false},"author":10966,"featured_media":204195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398],"class_list":["post-204194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VCCP gana nueve premios en los Shiaf Awards 2024<\/title>\n<meta name=\"description\" content=\"El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=204194\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VCCP gana nueve premios en los Shiaf Awards 2024\" \/>\n<meta property=\"og:description\" content=\"El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=204194\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-10T10:05:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T10:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Premios-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"VCCP gana nueve premios en los Shiaf Awards 2024\",\"datePublished\":\"2024-09-10T10:05:02+00:00\",\"dateModified\":\"2024-09-10T10:10:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194\"},\"wordCount\":371,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Premios-1.jpg\",\"keywords\":[\"eventos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=204194\",\"name\":\"VCCP gana nueve premios en los Shiaf Awards 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Premios-1.jpg\",\"datePublished\":\"2024-09-10T10:05:02+00:00\",\"dateModified\":\"2024-09-10T10:10:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=204194\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Premios-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Premios-1.jpg\",\"width\":1140,\"height\":635,\"caption\":\"\\\"No Walkers, No Game\\\", una de las campa\u00f1as ganadoras de un oro en los Shiaf Awards 2024.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=204194#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VCCP gana nueve premios en los Shiaf Awards 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VCCP gana nueve premios en los Shiaf Awards 2024","description":"El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=204194","og_locale":"es_ES","og_type":"article","og_title":"VCCP gana nueve premios en los Shiaf Awards 2024","og_description":"El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.","og_url":"https:\/\/ipmark.com\/?p=204194","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-09-10T10:05:02+00:00","article_modified_time":"2024-09-10T10:10:31+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Premios-1.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=204194#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=204194"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"VCCP gana nueve premios en los Shiaf Awards 2024","datePublished":"2024-09-10T10:05:02+00:00","dateModified":"2024-09-10T10:10:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=204194"},"wordCount":371,"image":{"@id":"https:\/\/ipmark.com\/?p=204194#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Premios-1.jpg","keywords":["eventos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=204194","url":"https:\/\/ipmark.com\/?p=204194","name":"VCCP gana nueve premios en los Shiaf Awards 2024","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=204194#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=204194#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Premios-1.jpg","datePublished":"2024-09-10T10:05:02+00:00","dateModified":"2024-09-10T10:10:31+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El evento fue testigo de la destacada actuaci\u00f3n de VCCP en diversas categor\u00edas, reafirmando su capacidad para ofrecer campa\u00f1as creativas, innovadoras y efectivas.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=204194#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=204194"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=204194#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Premios-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Premios-1.jpg","width":1140,"height":635,"caption":"\"No Walkers, No Game\", una de las campa\u00f1as ganadoras de un oro en los Shiaf Awards 2024."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=204194#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"VCCP gana nueve premios en los Shiaf Awards 2024"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/204194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=204194"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/204194\/revisions"}],"predecessor-version":[{"id":204198,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/204194\/revisions\/204198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/204195"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=204194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=204194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=204194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}