{"id":204180,"date":"2024-09-10T11:02:52","date_gmt":"2024-09-10T09:02:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=204180"},"modified":"2024-09-10T11:02:52","modified_gmt":"2024-09-10T09:02:52","slug":"amstel-radler-protagoniza-primera-valla-sombra-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204180","title":{"rendered":"Amstel Radler protagoniza la primera valla que da sombra en Madrid"},"content":{"rendered":"<p><strong>En su apuesta por el humor y el juego creativo, Amstel Radler protagoniza la primera valla inclinada que da sombra en Madrid.\u00a0\u201cEn Amstel hacemos muy bien la cerveza, en el resto hacemos lo que podemos&#8230;\u201d. Este es el mensaje de una marca que emprendi\u00f3 una acci\u00f3n publicitaria inusual.<\/strong><\/p>\n<p>Este anuncio publicitario viene a completar una campa\u00f1a de comunicaci\u00f3n durante el verano en la que se ha activado tambi\u00e9n la campa\u00f1a en exterior y publicaci\u00f3n de piezas digitales, protagonizadas por <strong>Amstel Radler.<\/strong> En ella se muestra una cerveza 100% malta que mezcla el sabor original de Amstel con zumo de lim\u00f3n natural. <strong>La campa\u00f1a ha finalizado con la instalaci\u00f3n en Madrid, los pasados 6 y 7 de septiembre<\/strong>, de la primera valla de publicidad inclinada que da sombra.<\/p>\n<p>Los visitantes de esta lona han disfrutado de una sombra particular al lado de una cerveza <strong>Amstel Radler.<\/strong> La acci\u00f3n es un gui\u00f1o a las altas temperaturas de Madrid en estos meses de verano.\u00a0 Tal y como se\u00f1ala<strong> Javier L\u00f3pez-Valc\u00e1rcel Herrero<\/strong>, responsable de la marca Amstel: \u201cCon esta nueva campa\u00f1a seguimos comunicando el saber hacer de la marca. Hacemos muy bien la cerveza, pero con la publicidad exterior hacemos lo que podemos. Por eso hemos instalado esta valla de apariencia curiosa\u201d.<\/p>\n<p>Esta acci\u00f3n de comunicaci\u00f3n ha estado acompa\u00f1ada de la presencia de <strong>Roberto Brasero y Susi Caramelo<\/strong>, ambos comunicadores han creado junto a Amstel un contenido especial para su difusi\u00f3n<br \/>\nen redes.<\/p>\n<p><iframe loading=\"lazy\" title=\"VAYA VALLA\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/S85jJozhy8k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n es un gui\u00f1o a las altas temperaturas de Madrid en estos meses de verano y h contado con Roberto Brasero y Susi Caramelo.<\/p>\n","protected":false},"author":10966,"featured_media":204184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-204180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amstel Radler protagoniza la primera valla que da sombra en Madrid<\/title>\n<meta name=\"description\" content=\"La acci\u00f3n es un gui\u00f1o a las altas temperaturas de Madrid en estos meses de verano y h contado con Roberto Brasero y Susi Caramelo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=204180\" 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