{"id":204087,"date":"2024-09-09T13:21:52","date_gmt":"2024-09-09T11:21:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=204087"},"modified":"2024-09-09T13:36:17","modified_gmt":"2024-09-09T11:36:17","slug":"zalando-presenta-nueva-imagen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=204087","title":{"rendered":"Zalando presenta nueva imagen, basada en el estilo propio"},"content":{"rendered":"<p><strong>Con el objetivo de convertirse en el ecosistema paneuropeo l\u00edder en ecommerce de moda y estilo de vida, Zalando presenta nuevo posicionamiento e identidad de marca, que ha estrenado con la campa\u00f1a de Oto\u00f1o\/Invierno 2024, \u2018\u00bfQu\u00e9 me pongo?\u2019, protagonizada por el actor Willem Dafoe, la modelo Brigitte Nielsen, el actor Luka Sabbat y la influencer Sabrina Bahsoon (#TubeGirl).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva imagen de Zalando gira en torno a la idea de la confianza en el estilo propio, basada en lo que m\u00e1s importa a los clientes del marketplace de moda. A saber, ropa y marcas de alta calidad, un sentido de comunidad, mantenerse a la vanguardia de las tendencias y el acceso a contenidos inspiradores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este sentido, la nueva identidad de marca <strong>incorpora una combinaci\u00f3n de colores naranja, un logo modernizado y una tipograf\u00eda personalizada<\/strong> para mejorar la accesibilidad. Estos nuevos elementos visuales se introducir\u00e1n de manera gradual en todas las plataformas de Zalando en los pr\u00f3ximos meses.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-204098\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos.jpg\" alt=\"Zalando presenta nueva imagen, basada en el estilo propio \" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/zalando-logos-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos cambios que presentamos van m\u00e1s all\u00e1 de una mera actualizaci\u00f3n visual\u201d, informa <strong>Anne Pascual<\/strong>, VP senior de dise\u00f1o, marketing y contenido de <strong>Zalando<\/strong>. \u201cBas\u00e1ndonos en el s\u00f3lido valor de marca y la notoriedad que Zalando ha desarrollado a lo largo de los a\u00f1os, estamos evolucionando para que nuestra marca desempe\u00f1e un papel m\u00e1s importante en la vida de nuestros clientes\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta evoluci\u00f3n tiene que ver con la confianza en el estilo de uno mismo y la redefinici\u00f3n de c\u00f3mo nuestros clientes conectan con la moda y su estilo de vida\u201d, ha a\u00f1adido.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nueva campa\u00f1a y funci\u00f3n Stories en marketplace<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La nueva imagen queda presentada en la<strong> campa\u00f1a de oto\u00f1o-invierno de Zalando, \u2018\u00bfQu\u00e9 me pongo\u2019,<\/strong> dise\u00f1ada junto a la agencia Wieden+Kennedy \u00c1msterdam y que se distribuye en Digital, Social media y DOOH desde el 8 de septiembre. Basada en el dilema cotidiano universal de elegir qu\u00e9 ponerse, est\u00e1 protagonizada por el actor Willem Dafoe, la modelo y actriz Brigitte Nielsen, el modelo y actor Luka Sabbat y la influencer y modelo Sabrina Bahsoon (#TubeGirl).\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LGISCVifKBc?si=bkx8TgtUVj0DmBLa\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Zalando tambi\u00e9n ha introducido una <strong>nueva funci\u00f3n dentro de Stories en Zalando<\/strong> que permite explorar la plataforma a trav\u00e9s de los ojos y gustos de los creadores de tendencias favoritas de los usuarios, ofreciendo contenido exclusivo y selecciones de productos de moda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actualmente <strong>est\u00e1 disponible en 11 mercados y cuenta con cinco talentos, a los que se ir\u00e1n sumando m\u00e1s<\/strong> en las pr\u00f3ximas semanas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando muestra su nueva identidad en la campa\u00f1a de oto\u00f1o\/invierno, \u2018\u00bfQu\u00e9 me pongo?\u2019, que recoge el insight del dilema de elegir qu\u00e9 ponerse cada d\u00eda. <\/p>\n","protected":false},"author":29,"featured_media":204094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2226,2341],"class_list":["post-204087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando presenta nueva imagen, basada en el estilo propio<\/title>\n<meta name=\"description\" content=\"Zalando muestra su 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