{"id":203950,"date":"2024-09-06T08:34:22","date_gmt":"2024-09-06T06:34:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=203950"},"modified":"2024-09-06T14:24:37","modified_gmt":"2024-09-06T12:24:37","slug":"ebay-elige-iprospect-como-su-nueva-agencia-global-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203950","title":{"rendered":"Ebay elige iProspect como su nueva agencia global de medios"},"content":{"rendered":"<p><b>La plataforma de compra y venta de productos de segunda mano eBay ha elegido a iProspect, de Dentsu, como su nueva agencia global de medios, en sustituci\u00f3n de EssenceMediacom, de WPP.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La revisi\u00f3n de los medios se lanz\u00f3 en abril y un portavoz de eBay indic\u00f3 que iProspect destac\u00f3 por su \u201cpasi\u00f3n por la marca eBay y su s\u00f3lido modelo operativo. Su apoyo ser\u00e1 fundamental a medida que nos acercamos a<strong> campa\u00f1as <em>full-funnel<\/em> que se integran en todo el proceso de compra y venta<\/strong>\u201d.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Y a\u00f1adieron que esperan trabajar con el equipo de la agencia de Dentsu en 2025 y \u201cm\u00e1s all\u00e1\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EssenceMediacom y Havas Media Network participaron en el proceso de revisi\u00f3n de agencias. Ebay agradeci\u00f3 a todas las agencias que estuvieron en el proceso, \u201cen particular EssenceMediacom\u201d. La empresa de WPP perdi\u00f3 este a\u00f1o a su cliente<strong> L&#8217;Or\u00e9al de Reino Unido y de Irlanda<\/strong>, as\u00ed como las funciones de medios digitales para <strong>Sainsbury\u00b4s.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan Comvergence, se estima que el desembolso en medios de comunicaci\u00f3n de eBay ser\u00e1 de 350 millones de d\u00f3lares este 2024. De esta suma total, 175 millones de d\u00f3lares ser\u00e1n gestionados por la agencia de medios, mientras que el marketing lo gestionar\u00e1 la marca internamente, recoge el diario CampaignAsia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda comienza una nueva colaboraci\u00f3n con la agencia de medios de Dentsu y finaliza la colaboraci\u00f3n con EssenceMediacom.<\/p>\n","protected":false},"author":30,"featured_media":203951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-203950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ebay elige iProspect como su nueva agencia global 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